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BPO Service (Marketing research with Prod life cycle)

BPO Service (Marketing research with Prod life cycle)

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Published by girishmasur11

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Published by: girishmasur11 on Aug 23, 2009
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Title : BPO Services (Serviceindustry)Subject : MABDProgram : GPBLLevel / Semester : SEM 1Name of Student : Girish MasurWord count : 1050Word Limit : 2000
Table of ContentS.NOContentPage(s)
1.Introduction Service sector in India 52.BPO Industry in India- A Report62.Progeon- Infosys BPO 73.Segmentation8-94.Product life-cycle105.Bibliography112
BPO Service
Service Sector in IndiaIntroduction
Service Sector in India today accounts for more than half of India's GDP. Accordingto data for the financial year 2006-2007, the share of services, industry, andagriculture in India's GDP is 55.1 per cent, 26.4 per cent, and 18.5 per centrespectively. The fact that the service sector now accounts for more than half theGDP marks a watershed in the evolution of the Indian economy and takes it closer to the fundamentals of a developed economy.Services or the "tertiary sector" of the economy covers a wide gamut of activitieslike trading, banking & finance, infotainment, real estate, transportation, security,management & technical consultancy among several others.
BPO Industry in India- A Report
Business process outsourcing (BPO) is a broad term referring tooutsourcing in all fields. A BPO differentiates itself by either puttingin new technology or applying existing technology in a new way toimprove a process.3

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