DAFTAR ISI

Halaman
RINGKASAN EKSEKUTIF ............................................................................ i
DAFTAR ISI.................................................................................................... ii
BAB I PROFIL PERUSAHAAN
A. Profil Perusahaan ........................................................................ 1
B. Biodata Pemilik/Pengurus ........................................................... 1
C. Struktur Organisasi dan Job Description .................................... 2
BAB II PRODUK/JASA
A. Jasa yang Dihasilkan ................................................................... 3
B. Keunggulan Jasa Laundry Clean n Clear ................................... 5
BAB III PEMASARAN
A. Target Atau Segmen Pasar Yang Dituju ..................................... 6
B. Trend Perkembangan Pasar ......................................................... 7
C. Strategi Pemasaran ...................................................................... 8
D. Analisis Pesaing .......................................................................... 10
BAB IV OPERASI/PRODUKSI
A. Proses Produksi ........................................................................... 12
B. Bahan Baku ................................................................................. 12
C. Peralatan ...................................................................................... 13
D. Perlengkapan ............................................................................... 14
BAB V MANAJEMEN (SDM)
A. Analisis SDM .............................................................................. 15
B. Analisis Kebutuhan Pengembangan SDM .................................. 17
BAB VI KEUANGAN
A. Sumber Pendanaan ...................................................................... 18
B. BEP (Break Even Point).............................................................. 18

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