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Managing Relationships on Facebook.com: How Users Monitor Themselves, Others and Brands Online

This paper seeks to understand how Facebook users monitor their personal brands online and how advertisers can leverage this opportunity. The history, development trends and current state of social networking sites will be applied to two… (More)

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Category:	Research
Rating:	5.0 (4 Ratings)
Upload Date:	08/24/2009
Copyright:	Attribution Non-commercial
Tags:	research Psychology relationships advertising theory Facebook Quantitative Research (more tags) research Psychology relationships advertising theory Facebook Quantitative Research Qualitative Research social media social networking brand strategy account planning impression management brand building cognitive theory (fewer)

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Managing Relationships on Facebook.com: How Users Monitor Themselves, Others and Brands Online

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