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The eCommerceAlmanac:
Profiles from the Internet economy
Amazon.com, Inc.
1200 12
th
Avenue SouthSeattle, WA 98144, U.S.A.
Tel. 206-266-1000Fax 206-266-4206 
Unique Visitors (March 2000):14,812,000Reach:21.9%Rank:13
ORGANIZATION
Business Sector: Books and Music/Videos, ConsumerElectronics, Computer Hardware and Software, Toys andSporting Goods, General MerchandiseFounded: July 1994Employees: 7,600Offline ActivityStorefronts: NoneCatalogs Mailed: NoneFacilities:
•
 
Seattle, WA headquarters
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Seattle, WA distribution facility
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New Castle, DE distribution facility
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Fernley, NV distribution facility
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Coffeyville, KS distribution facility
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Campbellsville, KY distribution facility
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Lexington, KY distribution facility
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McDonough, GA distribution facility
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Grand Forks, ND distribution facility
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Marston Gate, UK distribution facility
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Bad Hersfeld, Germany distribution facilityTelecenter: In-house call centers located in Seattle andTacoma, WA; Huntington, WV; Grand Forks, ND; Slough,England; The Hague, Netherlands; and Regensburg, Germany
-- Continued on page 5 --
Amazon.com Home Page
TheInter mar ket G r o up
June 2000 editionReference Series
 
 The eCommerce Almanac2
copyright
2000 by The Intermarket Group
Table of Contents
Company Profiles
Amazon.com................................................ 1Ameritrade................................................... 8AMP Electronic Commerce..........................10Art.com Inc...................................................11Ashford.com, Inc..........................................13autobytel.com inc..........................................15autoweb.com.................................................17BabyCenter Inc.............................................19BarnesandNoble.com Inc..............................21Beyond.com Corp.........................................24Biztravel.com, Inc.........................................26Bluefly, Inc...................................................28Bolt, Inc........................................................30BUY.COM, Inc.............................................32CarsDirect.com Inc.......................................34CDnow, Inc...................................................37CDW Computer Centers, Inc........................39CompUSA Inc..............................................41Crutchfield New Media LLC........................43Dell Online....................................................44drugstore.com, inc........................................45eBay Inc........................................................48Eddie Bauer, Inc...........................................50Egghead.com, Inc.........................................52800.com Inc..................................................54E-LOAN Inc.................................................56eToys Inc......................................................59E*TRADE Group, Inc..................................61Expedia, Inc..................................................65FastParts.com................................................67FirstAuction..................................................68Fogdog Inc....................................................70Food.com Inc................................................72FTD.com.......................................................74Furniture.com Inc.........................................76Gap Inc. Direct..............................................78Garden.com, Inc............................................80Gateway, Inc.................................................82Grainger.com................................................84HomeGrocer.com, Inc...................................86HomePoint Corp...........................................88IMX Exchange..............................................90Ingram Micro Inc..........................................92InsWeb Corp.................................................94International Business Machines..................96iOwn.............................................................97iPrint.com, inc...............................................99iQVC...........................................................101J. Crew Group Inc.......................................103JCP Internet Commerce Solutions, Inc.......105KBkids.com LLC........................................107Lands’ End, Inc...........................................109L.L. Bean, Inc.............................................111Merisel, Inc.................................................113MVP.com, Inc.............................................114NetB@nk....................................................116NetGrocer Inc..............................................118NextCard, Inc..............................................119OfficeDepot.com.........................................122OfficeMax.com...........................................1241-800-FLOWERS, Inc................................125OneCore.com..............................................128Outpost.com................................................130Peapod, Inc..................................................132Pets.com, Inc...............................................134PETsMART.com, Inc.................................136PlanetRx.com Inc........................................138Priceline.com Inc........................................141Quicken Loans Inc......................................143Recreational Equipment Inc........................145Reel.com, Inc..............................................147Charles Schwab & Co. Inc..........................149Sharper Image Corp....................................151SportsLine.com, Inc....................................153Staples.com.................................................156Tower Records............................................158Toysrus.com, Inc.........................................160Travelocity.com Inc....................................162Wal-Mart.com Inc.......................................164Webvan Group, Inc.....................................166Wells Fargo & Company............................169Wine.com....................................................171
Analysis of Profiled Companies
Profiled companies at a glance....................177Measuring the size of profiled companies.................................179Offline presence of profiled companies......182Profiled websites at a glance.......................183Technologies deployed byprofiled websites....................................188Driving traffic to profiled websites.............193Customer support infrastructure..................196Financial performance of profiled companies.................................197
eCommerce Market Briefing
The Internet user.........................................209Internet user activities.................................214Leading Internet sites and brands................218Sizing B-to-C Internet commerce...............221Internet shopper/purchaser behavior...........227Sizing B-to-B Internet commerce...............230Trends in managing Internetcommerce initiatives...................................233Internet Commerceexecutive compensation..............................238Online advertising overview.......................245
 
 The eCommerce Almanac
copyright
2000 by The Intermarket Group
3
List of Charts and Tables
Section 2
1.01 Types of Companies...............................................1771.02 Ownership of All Profiled Companies...................1771.03 Ownership of Pure-Play Internet Companies.........1781.04 Most Active Investors............................................1782.01 Online Revenue (1999)..........................................1792.02 Online Revenue Growth (1999 vs. 1998)...............1792.03 Annualized Online Revenue (Q1 2000).................1802.04 Internet Employees per Company..........................1802.05 Customers and Registered Users per ProfiledWebsite (1999)......................................................1812.06 Customers and Registered Users per ProfiledWebsite (1998 vs. 1999)........................................1812.07 Growth in Customers and RegisteredUsers (1998 vs. 1999)...........................................1823.01 Hardcopy Catalog Circulation................................1823.02 Storefront Locations of Profiled Companies..........1834.01 Audience of Websites.............................................1834.02 Age of Profiled Websites.......................................1844.03 Size of Profiled Websites.......................................1844.04 Features in Profiled Websites.................................1854.05 Website Back-end Integration................................1854.06 Advertising on Profiled Websites...........................1864.07 Unique Visitors to ProfiledWebsites (March 2000).........................................1864.08 Growth in Unique Visitors to ProfiledWebsites (March 1999 vs. March 2000)...............1875.01 Hosting Practices of Profiled Websites..................1875.02 Number of Hosts & Connectivity ProvidersUsed by Profiled Websites....................................1885.03 Connectivity Solution Providers Used byProfiled Websites..................................................1885.04 Use of Mirrored Sites by Profiled Websites...........1885.05 Hardware Platforms of Profiled Websites..............1875.06 Operating Systems Deployed byProfiled Websites..................................................1895.07 Webserver Software Deployed byProfiled Websites..................................................1905.08 Commerce Platforms Deployed byProfiled Websites..................................................1905.09 Profiled Websites Employing Personalization.......1915.10 Personalization Solutions Deployed byProfiled Websites..................................................1915.11 Database Platforms Deployed by ProfiledWebsites................................................................1925.12 Payment Processing Applications Deployedby Profiled Websites.............................................1925.13 Affiliate Management Technology Deployedby Profiled Websites.............................................1936.01 Partnerships With Web Portals...............................1936.02 Partnerships With Leading Web Destinationsand Services..........................................................1946.03 Offline Media Employed by Profiled Websites......1946.04 Size of Profiled Websites’ Affiliate Programs.......1956.05 Affiliate Program Commission Rates.....................1957.01 Call Centers at Profiled Companies.......................1967.02 Call Center CRM Representatives..........................1968.01 Business Models of Profiled Websites...................1978.02 Revenue per Employee (1999)...............................1988.03 Revenue Per Visitor (Q1 2000)..............................1988.04 Revenue Per Visitor by Sector (Q1 2000)..............1998.05 Revenue Per Pageview (Q1 2000)..........................1998.06 Revenue Per Pageview by Sector (Q1 2000).........2008.07 Customer Acquisition Cost (1999)........................2008.08 Marketing Expenditures (1998 - Q1 2000)............2018.09 Marketing Budget as a Percentageof Revenue (Q1 2000)..........................................2028.10 Revenue From Repeat Customers (1999)..............2028.11 Average Order Value (1999).................................2038.12 Profitability of Profiled Companies (1999)...........2038.13 Net Margins of Profiled Companies (1999)..........204
Section 3
1.01 U.S. Internet Population (1999/2000)....................2091.02 Top 5 Markets by Internet Access (1999).............2101.03 U.S. Internet Population Growth (1995-2003) .....2101.04 Gender of Internet Users (2000)............................2111.05 Education Level of Internet Users (2000).............2111.06 Household Income of Internet Users (2000)..........2111.07 Age of Internet Users (2000).................................2121.08 Number of Years Online (2000)............................2121.09 PC Penetration Rates at Home andat Work (1998-1999)............................................2131.10 Top 10 Markets by PC Penetration (1999)............2132.01 Where Users Access the Internet (1999)...............2142.02 Total Time Spent Online (1999-2000)..................2152.03 Time Spent Online by Metro Area (1999).............2152.04 Time Spent Online by Age Group (1999).............2162.05 Time Spent Online andPages Viewed (1999-2000)..................................2162.06 Time Spent Online per Session (1999-2000).........2172.07 Leading Online Activities (2000)..........................2173.01 Leading Internet Commerce Sitesby Visitor Traffic (2000)......................................2183.02 Leading Financial Services Sitesby Visitor Traffic (2000)......................................2193.03 Leading Travel Services Sitesby Visitor Traffic (2000)......................................2193.04 Leading Portal Sites by Visitor Traffic (2000)......2203.05 Brand Recognition of InternetCommerce Sites (1998-1999)...............................2204.01 U.S. Population of Online Buyers (1999/2000).....2214.02 Total U.S. Consumer InternetCommerce (1999-2003).......................................2214.03 Consumer Internet Commerce Spendingby Category (Q1-2000)........................................2224.04 Top Consumer Internet CommerceCategories (Q1-2000)...........................................2234.05 Online Purchasing Penetrationby Category (1999)...............................................2234.06 Number of Online Purchases per Buyer (1999).....2244.07 Total Spending per Online Buyer (1999)..............2244.08 Average Transaction Valueby Category (Q1 2000).........................................2254.09 Total Online Holiday Spending (1998/1999)........2264.10 Weekly Online Holiday Spending (1999).............2265.01 How Internet Users Find Websites (1999/2000)...2275.02 Browser-to-Buyer Conversion Rate (2000)...........2275.03 Browser-to-Buyer ConversionRate Trend (1999-2000).......................................2285.04 Why Buyers Make Online Purchases (1999).........2296.01 Total U.S. Business-to-BusinessInternet Commerce (1999-2003)..........................2306.02 Top Business-to-Business InternetCommerce Categories (2000)...............................230
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