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Increase search engine and brand visibility through online Press Releases
Search engine visibility of a brand is an integral part of an Online Marketing strategy. AnOnline Press Release(PR) is a great way to increase yourbrand visibilityin Search Engines. Generally, aPress Release(PR) is used to spread news about your service, product, productfeatures, events, alliance or acquisition. There are two phases to get the maximumexposure in search results from aPress Release(PR):1. WritingOnline Press Releases2. PromotingOnline Press Releases
WritingOnlinePress Releases
Ensure that your PR is optimized for search engines. Include the top keywords and thebrand name in the title and repeat these in the summary and description. We do thisbecause Search Engines give more importance to keywords that are repeated at the top of the PR. Therefore, there is a higher possibility of your Press Release (PR) being rankedbetter in search results.
PromotingOnline
 
Press Releases
• Choose the right site for submissionMake a list of Online Press Release (PR) submission sites (paid/free) based on its Page RankValue (PRV) and Alexa rank. Make sure the site you are submitting the PR to shows up forsimilar PRs in Search Engines for keywords similar to yours.• Choose the right categorySelect the appropriate category in PR submission sites for approval processing of your PR.In addition, some PR submission sites syndicate PRs to other sites. So choosing the rightcategory for your PR is very important, as your PR will be syndicated across to yourservice/product-specific sites based on your category.
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NewsworthyMake your PR newsworthy which speaks about your products or the services offered to thecustomers. It must not sound like an advertisement• SubmissionSubmit your PR to the shortlisted sites over a period five to six days. This is to ensure thatyour PR will show up on the news/web search results throughout the week for your topkeywords.
 
• BookmarkingBookmark the active PR from the PR submission sites in the bookmarking websites such asDigg, Stumbleupon, etc. to enhance Search Engine visibility.Follow these simple rules and do not forget to check if your PR is optimized in Searchengines, news/web search results for your top keywords.
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