• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
100 Twitter Marketing Tips to Promote your Business
Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena onthe Internet. Only a few brands skimmed off profits from Twitter and others just tweetedabout some direct marketing stuff. However, there are numerous ways you can leverageTwitter for your business and improve your bottom line. Here is the one-stop Twitter guidefor business.
Get startedwith the Twitter Guide
1. Create a Twitter account2. Make sure, that you have selected a unique vanity URL for your Twitter account3. Upload an image and customize your profile image using this tool:
http://walterhiggins.net/projects/twixenate.html
4. Include a link to your corporate website5. Promote your Twitter presence on your corporate website, client emails, etc.
SEO juice
– Recently, Google started indexing tweets; these tips could help you optimizeyour Twitter account.6. Include your brand name as the title of your profile7. Use the Google keywords tool and shortlist important keywords relevant to your products8. Include those keywords in your bio9. Use keywords in the first 30 characters of your tweets in order to be optimized by Google10. Get re-tweeted and increase backlinks for your content
A “following” strategy
– This will help you to connect with your target audience.11. Identify your target audience based on their interests12. Use hashtags “#” (Hashtags are a community-driven convention to add additionalcontext and metadata to your tweets) to search for your target audience using this tool:
http://wefollow.com/
13. Use more directories for search suchas:
http://www.twellow.com/
,
http://justtweetit.com/
etc.
 
14. Follow the influencers in your industry using this tool:
http://www.twitalyzer.com/
Identify local Twitter users or tweeple
 – If you are a company that serves only aparticular location, networking with local tweeple will add more value to your business.15. Follow influencers in your location using this tool:
http://twitterholic.com/
. This tool listsall the influencers on Twitter, based on the number of followers and location.16. Enter keywords relevant to your product and use the “near this place” option in Twitter’sadvanced search to identify tweeple who are interested in your product17. Search for tweeple near your location using this tool:
http://www.tweepz.com/
18. Network with local tweeple by searching for them with hashtags, using this tool:
http://localtweeps.com/
How to make your tweets effective
19. If you prefer Web tweeting, use this tool:
http://twitzap.com/
for advanced features20. Download
 Tweetdeck
for more power tweeting from your desktop21. You can add additional Twitter accounts in Tweetdeck and control them using a singleapplication22. Schedule important tweets in advance using this tool:
http://www.tweetlater.com/
23. Use:
http://cotweet.com/
for collaborative tweeting
What to tweet on
– Starting and joining the right conversation(s) will give you moreexposure.24. Post tweets based on the interests of your followers25. Search for topics relevant to your product(s) and talk to influencers26. Use hashtags to power the conversation27. Post tweets about useful links and articles28. Use:
http://happn.in/
to talk about the trends in your locality.
 
Twit research
– Twitter is a good source for market data as prospective customers arepresent there.29. Finalize the sample size of the search.30. List hashtags relevant to your research objective31. Get secondary data for your research based on hashtags by using thistool:
http://twubs.com/
32. Analyze hashtags relevant to your research using this tool:
http://www.trendrr.com/
Get feedback
–As Twitter is a real-time medium, organizations use Twitter to get directfeedback from customers.33. Get feedback from customers and other tweeple by replying and directly messagingthem34. Use hashtags to organize the feedback35. Get feedback from local tweeple using this tool:
http://nearbytweets.com/
36. Use:
http://twtpoll.com/
to conduct a simple survey in Twitter to get real-time feedback37. Post new product screenshots in
http://twitpic.com/
and get instant feedback from yourfollowers
Twit hiring
– If you are looking to hire people for your organization, Twitter is anothersource to find the right talent.38. Search for job seekers near your location using advanced search features in Twitterpublic search39. Use hashtags in your tweets to reach active job seekers40. Post tweets to announce benefits such as perks, allowances, etc. for the job(s) you offer41. Use:
http://twitpic.com/
to share corporate events to show job seekers yourorganization’s work culture42. You can also use Twitter to conduct background checks on employees by using theTwitter advanced public search.
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...