• Embed Doc
  • Readcast
  • Collections
  • CommentGo Back
Download
 
MARKETING PROJECT
AIRLINES INDUSTRY
Group –5, Section - CAbhishek Jha (08P119)Amit Maheshwari(08P125)Mangesh More(08P149)Mohit Nagpal (08P148)Parag Raheja (08P153) Tushar Mehta (08P172)
 
 Table of Contents
Overview & Scope of the project and Methodologies used...........................................................4 
Overview of the industry....................................................................................................... .........6 Competitive analysis................................................................................................... ...................8
Core product and supplementary services ...............................................................................8Core Product .......................................................................................................................8Information ....................................................................................................................9Consultation ....................................................................................................................9Order taking ....................................................................................................................9Hospitality & Caretaking ................................................................................................9Billing & payment ...........................................................................................................9Product levels ........................................................................................................................10The Core benefit ...............................................................................................................10The basic product .............................................................................................................10The expected product ........................................................................................................10The augmented product .....................................................................................................10The potential product ........................................................................................................10
2
 
Costumer segmentation and their distinctive characteristics..................................................... .22
Critical factors for success ................................................................................ .........................25
 Insights derived from study................................................................................... ......................26  Annexure # 01.................................................................................................. ...........................28 Annexure # 02.................................................................................................. ...........................32 Annexure # 03.................................................................................................. ...........................32 Annexure # 04.................................................................................................. ...........................35 Annexure # 05.................................................................................................. ...........................38 References................................................................................................................................. ...39
Table of figures
Competitive advertising between airlines: GoAir vs Kingfisher vs Jet Airways.........................20 Month-wise domestic traffic (aircraft movements) at top 46 indian airports.............................28 Month-wise domestic traffic (Freight Movements) at top 46 indian airports.............................29 Month-wise domestic traffic (passenger movements) at top 46 indian airports.........................30 Airlines - Product level analysis..................................................................................... .............32
3
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...