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Chap 001

Chap 001

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Published by Ahsan

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Published by: Ahsan on Aug 24, 2009
Copyright:Attribution Non-commercial

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08/24/2009

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CRAVENSCRAVENSPIERCYPIERCY
8/e8/e
 McGraw-Hill/Irwin
© 2006 The McGraw-Hill Companies, Inc., All Rights Reserved.
 
1-2
Chapter One
Market-Driven Strategy
 McGraw-Hill/Irwin
© 2006 The McGraw-Hill Companies, Inc., All Rights Reserved.
 
1-3
Market-DrivenStrategy
Becoming MarketOriented
Distinctive Capabilities
Creating Value forCustomers
Becoming MarketDriven
Challenges of a NewEra for Strateic
MARKET-DRIVENSTRATEGY

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