Scope of WorkThe Branding of a Homeland Security Expert
Personal online marketing.
Develop a plan to promote his brand and services online.(6)
Business card design.
Design a personal business card.(7)
Public relations outreach.
Develop and help execute a PR plan that generates at least threerelevant media appearances.
4.2Personal Website Details
Website design should include the following pages or types of information:
Career and professional highlights.
Information on consulting services that he offers.
Reasons to Hire.
List of top reasons potential clients should buy his consulting services.
His prior speaking engagements, speaking topics, and visitor request for speaking.
Plaudits and commendations that he has received.
His media appearances and visitor request for media appearance.
Brief bio and personal and professional highlights.
Social media profile links and contact information.Target website style:
logo, customer header graphic.
Type of look trying to achieve:
simple, clean, organized, trustworthy.
Preferred color scheme:
blue and white.
Web hosting and domain needs:
domain registration and web hosting service.
Internet Explorer 7, Firefox, Safari.
Target completion date for all work, excluding PR outreach, is April 24, 2009. Target completion date for PR outreach is July 3, 2009.
6Instructions for Preparing Your Proposal
Your proposal will be evaluated against the following criteria (in order of importance):The Branding of a HomelandSecurity ExpertPage 28/24/2009