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Scope of WorkThe Branding of a Homeland Security Expert
0Table of Contents
0 Table of Contents ..........................................................................................................................11 Project Name .................................................................................................................................12 Document Versioning ....................................................................................................................13 Purpose of this Project ..................................................................................................................14 Scope of Work ...............................................................................................................................14.1 Personal Branding Services ...................................................................................................14.2 Personal Website Details ........................................................................................................25 Schedule ........................................................................................................................................26 Instructions for Preparing Your Proposal ......................................................................................27 Other Information .........................................................................................................................38 Contact Information ......................................................................................................................3
1Project Name
The name of this project is
The Branding of a Homeland Security Expert
.
2Document Versioning
Status andVersion No.VersionAuthor Summary of ChangesRelease Date
Final Draft 1.0Chris Cairns03/17/2009
3Purpose of this Project
Joe Smith is seeking a comprehensive personal branding solution that will enable him to leverage hisunique background in Homeland Security to become a widely known expert in this area. Goals includeattracting long-term business clients, speaking and lecturing engagements, media inquiries, publishingrequests, and consulting engagements.
4Scope of Work
4.1Personal Branding Services
Required personal branding services:(1)
Personal branding strategy.
Develop an overall, cohesive personal branding strategy thatreflects Joe’s talents, industry expertise, professional, and business goals.(2)
Online identity strategy.
Develop a cohesive plan for an online presence and communications.(3)
Online presence setup.
Create sites and social networking profiles necessary for Joe’s onlinepresence. This includes the development of his career portfolio and personal brand website.(4)
Personal marketing materials.
Preparation of resume, online career portfolio, personalbranding website content, and collateral marketing material used to promote Joe’s expertise andservices to prospective employers and business clients.The Branding of a HomelandSecurity ExpertPage 18/24/2009
Scope of WorkThe Branding of a Homeland Security Expert
(5)
Personal online marketing.
Develop a plan to promote his brand and services online.(6)
Business card design.
Design a personal business card.(7)
Public relations outreach.
Develop and help execute a PR plan that generates at least threerelevant media appearances.
4.2Personal Website Details
Website design should include the following pages or types of information:
(1)
Professional.
Career and professional highlights.
(2)
Services.
Information on consulting services that he offers.
(3)
Reasons to Hire.
List of top reasons potential clients should buy his consulting services.
(4)
Speaking.
His prior speaking engagements, speaking topics, and visitor request for speaking.
(5)
Testimonials/Endorsements.
Plaudits and commendations that he has received.
(6)
Press/Media.
His media appearances and visitor request for media appearance.
(7)
About/Intro.
Brief bio and personal and professional highlights.
(8)
Other.
Social media profile links and contact information.Target website style:
(1)
(2)
(3)
(1)
Graphic needs:
logo, customer header graphic.
(2)
Type of look trying to achieve:
simple, clean, organized, trustworthy.
(3)
Preferred color scheme:
blue and white.
(4)
Web hosting and domain needs:
domain registration and web hosting service.
(5)
Browser compatibility:
Internet Explorer 7, Firefox, Safari.
5Schedule
Target completion date for all work, excluding PR outreach, is April 24, 2009. Target completion date for PR outreach is July 3, 2009.
6Instructions for Preparing Your Proposal
Your proposal will be evaluated against the following criteria (in order of importance):The Branding of a HomelandSecurity ExpertPage 28/24/2009
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