Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
12Activity
P. 1
Case Studies on MNCs in China - Vol. II

Case Studies on MNCs in China - Vol. II

Ratings:
(0)
|Views: 1,959|Likes:
Published by ibscdc
All the major MNCs face one big question; where’s our next growth pond. After having explored and exploited various growth avenues, the multinational companies are full of plans for BRIC economies. Of these, ‘The China Factor’ is a major decision. Bill Gates said, “China and India are the big change engines for the years ahead, and as we embrace that and understand our new role in that, that's the path forward.” No wonder, global companies are spending half their strategic planning time on exploring growth opportunities in emerging markets. And in that, not a single strategic planning session goes by without referring China. China is a key market for all the multinational companies.

And for China too, MNCs make a tempered temptation. The temptation is to imbibe MNCs best practices and gear up Chinese companies to go global. The Chinese government, in recent years, has gone out of its usual way to soften their attitude. When China’s President Hu Jintao visited US in 2006, one headline read, “China president at Gates house, not White House”. “You are a friend to the Chinese people, and I am a friend of Microsoft. Every morning I go to my office and use your software”, Hu told his host. No other Fortune 500 CEO gets quite the same treatment in China. As one government leader put it while introducing Gates at a business conference, the Microsoft chairman is "bigger in China than any movie star”. This is Business Diplomacy at its best. The New Economic Consensus? Seems definitely so.

But, success in China is not to come by easily. China decision is wrought with potential as well as peril. While Microsoft succeeded in a ‘diplomatic’ way, GM succeeded by partnering. Dell has had to reconfigure its ‘China’ business architecture. Explore different success formulas through case studies featured in this book. If China decision is imminent, the reading of these case studies is important.
All the major MNCs face one big question; where’s our next growth pond. After having explored and exploited various growth avenues, the multinational companies are full of plans for BRIC economies. Of these, ‘The China Factor’ is a major decision. Bill Gates said, “China and India are the big change engines for the years ahead, and as we embrace that and understand our new role in that, that's the path forward.” No wonder, global companies are spending half their strategic planning time on exploring growth opportunities in emerging markets. And in that, not a single strategic planning session goes by without referring China. China is a key market for all the multinational companies.

And for China too, MNCs make a tempered temptation. The temptation is to imbibe MNCs best practices and gear up Chinese companies to go global. The Chinese government, in recent years, has gone out of its usual way to soften their attitude. When China’s President Hu Jintao visited US in 2006, one headline read, “China president at Gates house, not White House”. “You are a friend to the Chinese people, and I am a friend of Microsoft. Every morning I go to my office and use your software”, Hu told his host. No other Fortune 500 CEO gets quite the same treatment in China. As one government leader put it while introducing Gates at a business conference, the Microsoft chairman is "bigger in China than any movie star”. This is Business Diplomacy at its best. The New Economic Consensus? Seems definitely so.

But, success in China is not to come by easily. China decision is wrought with potential as well as peril. While Microsoft succeeded in a ‘diplomatic’ way, GM succeeded by partnering. Dell has had to reconfigure its ‘China’ business architecture. Explore different success formulas through case studies featured in this book. If China decision is imminent, the reading of these case studies is important.

More info:

Published by: ibscdc on Aug 25, 2009
Copyright:Traditional Copyright: All rights reserved

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

11/05/2012

pdf

text

original

 
Cmsg S{wkigs `o
HOCs io Ceiom – V`b/II
Icfmi N``ds
# <=" Omlm~jwom Eibbs" Qwojmlw{{m" Eykg~mnmk – 71115>
Gki{gk ny 
Omlgok~m V Ce`|km~y 
Icfmi Nwsiogss Sce``b Cmsg Kgvgb`qhgo{ Cgo{~g
 
Icfmi N``ds
# <=" Omlm~jwom Eibbs"Qwojmlw{{m" Eykg~mnmk – 71115>Moke~m Q~mkgse" IOKIMQe`og: 9= ( ;1 ( >3;3735<9=" Fmu: 9= ( ;1 ( >3;37356g(hmib: icfmin``dsAicfmi/`~l" insckcAicfmi/`~l\gnsi{g: |||/icfmiq~gss/`~ln``ds" |||/insckc/`~l
© 
>11< [eg Ios{i{w{g `f Cem~{g~gk Fiomocimb Mombys{s `f Iokim/ Mbb ~ile{s ~gsg~vgk/
O` qm~{ `f {eis qwnbicm{i`o hmy ng ~gq~`kwcgk" s{`~gk io m ~g{~igvmb sys{gh" wsgk io msq~gmksegg{" `~ {~moshi{{gk io moy f`~h `~ ny moy hgmos – gbgc{~`oic" hgcemoicmb"qe`{`c`qyiol `~ `{eg~|isg – |i{e`w{ q~i`~ qg~hissi`o io |~i{iol f~`h [eg Ios{i{w{g `fCem~{g~gk FiomocimbMombys{s `f Iokim/\eibg gvg~y cm~g ems nggo {mdgo {` mv`ik g~~`~s mok `hissi`os" {eis n``d is ngiols`bk `o {eg c`oki{i`o mok wokg~s{mokiol {em{ {eg iof`~hm{i`o livgo io {eg n``d ishg~gby f`~ ~gfg~gocg mok hws{ o`{ ng {mdgo ms emviol mw{e`~i{y `f `~ ngiol niokiol iomoy |my `o {eg mw{e`~s" gki{`~s" qwnbiseg~ `~ sgbbg~s/Q~`kwc{ `~ c`~q`~m{g omhgs hmy ng ~glis{g~gk {~mkghm~ds/ [egsg m~g wsgk io {egn``d `oby f`~ {eg qw~q`sg `f ikgo{ificm{i`o mok guqbmom{i`o" |i{e`w{ io{go{ {` iof~iolg/Cmsg s{wkigs m~g io{gokgk {` ng wsgk ms m nmsis f`~ cbmss kiscwssi`o ~m{eg~ {emo {`ibbws{~m{g gi{eg~ gffgc{ivg `~ iogffgc{ivg emokbiol `f m hmomlghgo{ si{wm{i`o/C`qigs `f iokivikwmb cmsg s{wkigs m~g mvmibmnbg f`~ qw~cemsg f~`h |||/insckc/`~l
ISNO :
5=(3=;(=>=>(6
Gki{`~imb [gmh: 
D/ ^mhmom{emo mok ^mkeidm Omi~ H/D
Viswmbisg~: 
Nmolm~w Nmnw
Kgsilog~: 
Ceg~wdw~i Ceioom Hmnw
 
Cmsg [i{bgQmlg O`/
V`bds|mlgo io Ceiom: [eg L~`|{e Cembbgolgs=L``lbg/c`h {` L``lbg/co: L``lbgs Nwsiogss Kibghhm io Ceiom>=Ceiom’s Bwuw~y ^g{mibiol Iokws{~y: Smds Ioc/’s Hm~dg{ Go{~y S{~m{gligs37LH io Ceiom7=HcK`ombks io Ceiom67Hic~`s`f{ io Ceiom: Nwsiogss Kiqb`hmcy53Swn|my io Ceiom97 Mv`o: Ki~gc{ Sgbbiol io Ceiom=17Em~bgy(Kmviks`o io Ceiom==3Kgbb io Ceiom: [eg S{~m{glic ^g{eiodiol=39D`kmd io Ceiom=7=Io{gb io Ceiom=79

Activity (12)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Shashank Patel liked this
Alex Chong liked this
Audri A Bariwei liked this
Shrikant Yele liked this
gracelv85 liked this
Bi Tran liked this
Yu Jin liked this
Des Siu liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->