Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
0Activity
P. 1
Case Studies on New Age Marketing– Vol. I

Case Studies on New Age Marketing– Vol. I

Ratings: (0)|Views: 1,525|Likes:
Published by ibscdc
Marketing strategies serve as the fundamental underpinning of marketing plans designed to attain marketing objectives that have measurable results. A sound marketing strategy integrates an organisation's marketing goals, policies, and tactics into a cohesive whole. The objective of a marketing strategy is to provide a foundation from which a tactical plan is developed that enables the organisation to implement its mission effectively and efficiently. Every marketing strategy is unique, but discerning from individual strategies, each can be reduced to a generic marketing strategy. While few companies pioneer in developing new business models, others try to seek a sustainable competitive advantage either by diversifying their core businesses or by adopting aggressive marketing strategies.

The case studies featured in this book Case Studies on New Age Marketing Vol. 1 provides insights into understanding the marketing strategies adopted by various companies and the efforts made by them to overcome these challenges. Besides, it also helps in bridging the gap between theory and practice by facilitating an understanding of when and how to apply concepts and techniques of the management curriculum.
Marketing strategies serve as the fundamental underpinning of marketing plans designed to attain marketing objectives that have measurable results. A sound marketing strategy integrates an organisation's marketing goals, policies, and tactics into a cohesive whole. The objective of a marketing strategy is to provide a foundation from which a tactical plan is developed that enables the organisation to implement its mission effectively and efficiently. Every marketing strategy is unique, but discerning from individual strategies, each can be reduced to a generic marketing strategy. While few companies pioneer in developing new business models, others try to seek a sustainable competitive advantage either by diversifying their core businesses or by adopting aggressive marketing strategies.

The case studies featured in this book Case Studies on New Age Marketing Vol. 1 provides insights into understanding the marketing strategies adopted by various companies and the efforts made by them to overcome these challenges. Besides, it also helps in bridging the gap between theory and practice by facilitating an understanding of when and how to apply concepts and techniques of the management curriculum.

More info:

Published by: ibscdc on Aug 25, 2009
Copyright:Traditional Copyright: All rights reserved

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

04/18/2013

pdf

text

original

 
Aiqb Qzrjmbq `n
Nbt Idb Kivobzmnd S`l. M
Macim F``oq
! 49, Nidiverni Hmllq, Wrneidrzzi, H}jbvifij ‑ 277786
Bjmzbj f}
Nrqvizh Eihin Kiljiv 
Macim Frqmnbqq Qah``l Aiqb Jbsbl`wkbnz Abnzvb
 
Macim F``oq
! 49, Nidiverni Hmllq,Wrneidrzzi, H}jbvifij ‑ 277786Injhvi Wvijbqh, MNJMIWh`nb5 =9 + :7 + 61:12184/=9, Cix5 =9 + :7 + 61:12183b+kiml5 macimf``oqGmacim.`vd, mfqajaGmacim.`vdTbfqmzb5 ttt.macimwvbqq.`vd/f``oq, ttt.mfqaja.`vd
©
6778 Zhb Mnqzmzrzb `c Ahivzbvbj Cmninamil Inil}qzq `c Mnjmi. Ill vmdhzq vbqbvsbj.
N` wivz `c zhmq wrflmaizm`n ki} fb vbwv`jrabj, qz`vbj mn i vbzvmbsil q}qzbk, rqbj mn iqwvbijqhbbz, `v zvinqkmzzbj mn in} c`vk `v f} in} kbinq + blbazv`nma, kbahinmail,wh`z`a`w}mnd `v `zhbvtmqb ‑ tmzh`rz wvm`v wbvkmqqm`n mn tvmzmnd cv`k Zhb Mnqzmzrzb `cAhivzbvbj Cmninamil Inil}qzq `c Mnjmi.Thmlb bsbv} aivb hiq fbbn ziobn z` is`mj bvv`vq inj `kmqqm`nq, zhmq f``o mq fbmndq`lj `n zhb a`njmzm`n inj rnjbvqzinjmnd zhiz zhb mnc`vkizm`n dmsbn mn zhb f``o mqkbvbl} c`v vbcbvbnab inj krqz n`z fb ziobn iq hismnd irzh`vmz} `c `v fbmnd fmnjmnd mnin} ti} `n zhb irzh`vq, bjmz`vq, wrflmqhbv `v qbllbvq.Wv`jraz `v a`vw`vizb nikbq ki} fb vbdmqzbvbj zvijbkivoq. Zhbqb ivb rqbj mn zhbf``o `nl} c`v zhb wrvw`qb `c mjbnzmcmaizm`n inj bxwlinizm`n, tmzh`rz mnzbnz z` mncvmndb.Aiqb qzrjmbq ivb mnzbnjbj z` fb rqbj iq i fiqmq c`v aliqq jmqarqqm`n vizhbv zhin z`mllrqzvizb bmzhbv bccbazmsb `v mnbccbazmsb hinjlmnd `c i kinidbkbnz qmzrizm`n.A`wmbq `c mnjmsmjril aiqb qzrjmbq ivb isimliflb c`v wrvahiqb cv`k ttt.mfqaja.`vd
MQFN
5 89+19:+7:8=+4
Bjmz`vmil Zbik5 
Dmvmei W. inj Wvifhi Jbsm
Smqrilmqbv5 
Ah. ]rdinjhiv Vi`
Jbqmdnbv5 
I. Kvrdiqmvi
 
Aiqb ZmzlbWidb N`.
Ijsbvzmqmnd mn Ahmni Zhvbizq inj @ww`vzrnmzmbq9Izomnq Nrzvmzm`nilq Kivobz Jvmsbn Frqmnbqq K`jbl94Fmovik ]`di5 J`mnd ]`di zhb KaJ`niljq Ti}011Fvinjmnd Zhb Iqmin Jmlbkki:4Arqz`kbv Vblizm`nqhmw Kinidbkbnz iz Hivvihq Bnzbvzimnkbnz22Jimnmo Fhiqoiv5 Zhb Mnn`sizmsb Kivobzbv4=Jbqzmnizm`n Jrfim5 Frmljmnd i Fvinj84Brv`wbin C``zfill Alrfq” Nbt Frqmnbqq K`jbl5 Wv`qwbazq inj Wbvmlq974Brv`wbin Q`aabv5 Kbvahinjmqmnd mn Iqmi994Cmlk Kbvahinjmqmnd5 Zhb H`ll}t``j Qz}lb964H}nmx5 Zhb Q`rzh O`vbin Ahmwkiobv”q Vbqzvrazrvmnd Qzvizbdmbq912mnjm@nb5 Zhb Mnjmin ‘Wvbkmrk” H`zbl c`v zhb ‘F`zz`k `c zhb W}vikmj”929MZA$q Fvinjmnd Qzvizbdmbq931Eiwinbqb Vbzimlmnd Qraabqqbq944LD5 Vrvil Kivobzmnd mn Mnjmi9=1Kbl Dmfq`nq Nbt A`kkinjkbnzq `c K`smb Kivobzmnd671KZS mn Mnjmi5 Zhb W`qmzm`nmnd Qzvizbdmbq699Nmobq Nbt Jmqamwlmnb5 Filinamnd Avbizmsmz} inj Frqmnbqq Qbnqb69=W#D5 Cv`k Kiqq z` Kmav`kivobzmnd619W#D mn RQ Z``zhwiqzb Kivobz5 I C`vkmjiflb A`kbfiao6:2W#Dq Zvbk`v Vbmnsbnzmnd Kivobzmnd f} T`vj `c K`rzh622Winzil``n5 Vbs`lrzm`nmumnd zhb Mnjmin Vbzimlmnd Mnjrqzv}632Whmlmwq5 Zhb Nbt Idb Kivobzmnd68=Vrvil Kivobzmnd Mnjmin Bxwbvmbnabq174Qikqrnd mn Mnjmi194Qmlo Q`} Kmlo5 Zhb Ill+nbt Kmlo Qrfqzmzrzb164Qwlbnji5 Lbijmnd zhb Ziflbz`w Qtbbzbnbv Kivobz112Zimtinq @BK Mnjrqzv}5 Iabvq Fvinjmnd Jmlbkki1:2Zmzin Mnjrqzvmbq Dbzzmnd zhb Kivobzmnd Kmx Vmdhz124]i` Kmnd5 Kivobzbvq@wbn Qbqikb z` Ahmni149

Activity (0)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
cduga78 liked this
linsonjohn liked this
nigel776655 liked this
Rockhawk1 liked this
mekha85 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->