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Case Studies on Retail Industry Vol.I

Case Studies on Retail Industry Vol.I

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Published by ibscdc
Since 1990s, the global retail industry was padded by radical changes - mainly because of the transforming global economy and changing consumer behaviour. New retail formats and offerings were invented, upsetting traditional retailing. As the wealthiest markets saturated, retailers foraged for new growth zones. So, there was consolidation and in turn globalisation - two things that continue to define and shape the global retail industry.

With a huge customer base and vast untapped potential in the developing markets, these retailers started foraying into these markets. Flexibility, detailed analysis of its consumer base, getting the right retail format and product mix are the key success factors for the retailers in these markets. Some retailers imported their traditional business model while others customised it to suit the local environment. And for their saturated home markets, they identified innovation as the key differentiator.

But retailers, in the coming years, would have to tackle an altogether different setting where there would be limited growth opportunities and more demanding consumers. This book compiles case studies that help us understand how retail industry is evolving, the challenges it is facing and how the retailers are addressing these issues.
Since 1990s, the global retail industry was padded by radical changes - mainly because of the transforming global economy and changing consumer behaviour. New retail formats and offerings were invented, upsetting traditional retailing. As the wealthiest markets saturated, retailers foraged for new growth zones. So, there was consolidation and in turn globalisation - two things that continue to define and shape the global retail industry.

With a huge customer base and vast untapped potential in the developing markets, these retailers started foraying into these markets. Flexibility, detailed analysis of its consumer base, getting the right retail format and product mix are the key success factors for the retailers in these markets. Some retailers imported their traditional business model while others customised it to suit the local environment. And for their saturated home markets, they identified innovation as the key differentiator.

But retailers, in the coming years, would have to tackle an altogether different setting where there would be limited growth opportunities and more demanding consumers. This book compiles case studies that help us understand how retail industry is evolving, the challenges it is facing and how the retailers are addressing these issues.

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Published by: ibscdc on Aug 25, 2009
Copyright:Traditional Copyright: All rights reserved

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Case Studies on
Retailing Industry – Vol. I
Icfai Books
# 71, Nagarjuna Hills, Punjagutta, Hyderabad – 500082
Edited by
Sushma T
Icfai Business School Case Development Centre
 
Icfai Books
# 71, Nagarjuna Hills,Punjagutta, Hyderabad – 500082Andhra Pradesh, INDIAPhone: 91 - 40 - 23435387/91, Fax: 91 - 40 - 23435386e-mail: icfaibooks@icfai.org, ibscdc@icfai.orgWebsite: www.icfaipress.org/books, www.ibscdc.org
©
2008 The Institute of Chartered Financial Analysts of India. All rights reserved.
No part of this publication may be reproduced, stored in a retrieval system, used in aspreadsheet, or transmitted in any form or by any means – electronic, mechanical,photocopying or otherwise – without prior permission in writing from The Institute ofChartered Financial Analysts of India.While every care has been taken to avoid errors and omissions, this book is being soldon the condition and understanding that the information given in the book is merely forreference and must not be taken as having authority of or being binding in any way onthe authors, editors, publisher or sellers.Product or corporate names may be registered trademarks. These are used in the bookonly for the purpose of identification and explanation, without intent to infringe.Case studies are intended to be used as a basis for class discussion rather than toillustrate either effective or ineffective handling of a management situation.Copies of individual case studies are available for purchase from www.ibscdc.org
ISBN
: 978-81-314-2045-4
Editorial Team: 
Anuradha D and Radhika Nair M.K.
Visualiser 
and
Designer:  
P. Damodara Siva Prasad
 
 Aldi: The German Wal-Mart?1Costco The Leaders Challenges13Home Depot: Nardellis Challenge29Whole Foods Markets: Growth Dilemmas55Retailing: The TargetWay81KarstadtQuelle: The German Retail Giant’s Restructuring Strategies97DAIEI vs AEON: Contrasting Retailing Strategies of theJapanese Retailers111Retailing in Britain: Traditional Retailers vs Discounters125 A Dent in Wal-Marts Public Image: The PR Strategy135Wal-Mart in Germany: The Retailing Challenges155Wal-Mart in India: Opportunities vs Threats169 ASDA: Betting on Low Prices?185Wal-Mart vs Target: Image Differences and Competitive Responses207Best Buys Customer CentricityModel: The Segmented Stores219Wal-Mart: Upgrading its Low-Price Image?235Managing Reputation: Wal-Mart vs Starbucks257
Case TitlePage No.

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