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BCG

BCG

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Published by: jayakukrejaa on Aug 25, 2009
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10/12/2012

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BOSTON CONSULTING GROUP ( BCG ) MATRIX 
 
 INTRODUCTION 
 BOSTON CONSULTING GROUP (BCG) MATRIX 
is developed by
 BRUCE  HENDERSON 
of the
 BOSTON CONSULTING GROUP IN THE EARLY 1970’s.
According to this technique, businesses or products are classified as low or highperformers depending upon their marketgrowth rate and relative market share.
 
 Relative Market Shareand Market Growth
 
To understand the
 Boston Matrix 
you needto understand how market share andmarket growth interrelate. 

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