OLD SAHARANPUR ROAD, JAGADHRI
PREFACEProject work is a part of our curriculum, which helps us to correlate our theoreticalconcept with practical experience. To knowledge how to practically apply what one haslearnt is a must. Without this all learning is a waste. So to practically apply what one haslearnt during MBA programme, I made this project report on“Effect of Customer Buying Behavior towards Advertisement”.It has helped me to understand the marketing concept in a better manner, which willsurely help in my future endeavors. In this project, I have made on effort to study the“Effect of customer buying behavior towards advertisement”. On customer perception or attitude. I have tried to find out whether ads on Radio influence consumers & makethem to buy the products. This project also aims to find out whether TV is only mediumfor the ads more successful. It is also concerned with knowing about the role of directmarketing in integrated marketing communication.