meritorious students by awarding scholarships for higher studies.
Being an important part of the country, everybusiness must have the objective of fulfilling national goals and aspirations. The goal of thecountry may be to provide employment opportunity to its citizen, earn revenue for itsexchequer, become self-sufficient in productionof goods and services, promote social justice, etc. Business activities should be conducted keeping these goals of the country in mind, whichmay be called national objectives of business. The following are the national objectives of business.
i. Creation of employment
One of the important national objectives of businessis to create opportunities for gainful employment of people. This can be achieved byestablishing new business units, expanding markets, widening distribution channels, etc.
ii. Promotion of social justice
As a responsible citizen, a businessman is expected to provide equal opportunities to all persons with whom he/she deals. He/She is alsoexpected to provide equal opportunities to