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Restaurant Marketing

Restaurant Marketing

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Published by sidhusoni
marketing strategies,way to launch new products
marketing strategies,way to launch new products

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Categories:Types, Presentations
Published by: sidhusoni on Dec 11, 2013
Copyright:Attribution Non-commercial

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12/12/2013

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InterNapa College
(Sotira)
Course Title:
Restaurant Operations Management
Course Lecturer:
Mr.Constantinos Iacovou
Prepared by:
Sawinder Singh
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Contents
I.Cover page page 1II.Contentspage 2III.Introductionpage 3IV.Marketing and planning activitiespage 4-7V.Planning and design configurationspage 8-12VI.u!!ar"page 13VII.#eferencespage 14
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Introduction
Pi$$a %ut &as founded in 1'(8) *" t&o *rot+ers in ,ic+ita) ansas. rank and /an Carne" +ad t+e idea to open a pi$$a parlor. 0+e" *orro&ed  fro! t+eir !ot+er) and opened t+e ver" first Pi$$a %ut. In 1'(') t+e first franc+ise unit opened in 0opeka) ansas. l!ost ten "ears later) Pi$$a %ut &ould *e serving one !illion custo!ers a &eek in t+eir 31 locations. In 1'7) Pi$$a %ut &as put on t+e 5e& 6ork tock c+ange under t+e ticker s"!*ol PI9. In 1'8) Pi$$a %ut introduced deliver" service) so!et+ing no ot+er restaurant &as doing. :" t+e 1'';s Pi$$a %ut sales +ad reac+ed 4 *illion &orld&ide. In 1''8) Pi$$a %ut cele*rated t+eir 4t+ anniversar") and launc+ed t+eir fa!ous ca!paign <0+e :est Pi$$as under =ne #oof. =ut of all t+e eisting pi$$a c+ains) Pi$$a %ut +ad t+e largest !arket s+are 4.4>.o let?s discuss and anal"$e t+eir !arketing and sales activities.
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