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newppt RM

newppt RM

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Published by muneerpp

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Published by: muneerpp on Aug 26, 2009
Copyright:Attribution Non-commercial


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Data collection techniques
Primary data collection
uses surveys, experiments or direct observations.
The data has to be collected by our self using methodssuch as interviews and questionnaires .
Secondary data collection
may be conducted bycollecting information from a diverse source of documentsor electronically stored information.
U.S. census and market studies are examples . This is alsoreferred to as
"data mining."
A Classification of QualitativeResearch
Association TechniqueCompletion TechniqueConstruction TechniquesExpressive TechniquesDirect (Nondisguised)Indirect(Disguised)Focus GroupsDepth InterviewsProjective TechniquesQualitative ResearchProcedures
Characteristics of FocusGroups
Group Size 8-12Group Composition Homogeneous, respondents,prescreenedPhysical SettingRelaxed, informal atmosphereTime Duration1-3 hoursRecordingUse of audiocassettes andvideotapesModeratorObservational, interpersonal, andcommunication skills of themoderator

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God is the altimate source of real primary data!
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