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The Final Nestle Research Project 2272

The Final Nestle Research Project 2272

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Published by: hiteshnhv on Aug 26, 2009
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08/01/2013

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AGrand Project ReportOn
STUDY OF CONSUMER PREFERENCE TOWARDS CADBURY AND NESTLECHOCOLATES
Good Food, Good LifeSHREEJI DISTRIBUTORSAt JunagadhPrepared
 
by:Hitesh J. Vachhani (MBA-IV)Roll No. 82Project Guide:Mr. Nailesh LimbasiyaR.K. College of Business Management(R.K.C.B.M.)Submitted to:
Saurashtra University–Rajkot
1R. K. College of Business Management
 
 
DECLARATION
I, undersigned Mr. Hitesh Vachhani student of MBA semester IV from R.K.COLLEGEOF BUSINESS MANAGEMENT, RAJKOT, declare that I have prepared this projectreport on “STUDY OF CONSUMER PREFERENCE TOWARDS CADBURY AND NESTLE CHOCOLATES,
(Marketing-officer, Mr.Nilesh Sachaniya, Junagadh)
, and byProf. Dr. N M Khandelwaal (Director) R. K. college of business management.I also declare that this project report is my own original work and not copied fromanywhere else.
Date:Place:Signature
2R. K. College of Business Management
 
 
Preface
An Industrial, Business or service organization by taking up a project study is mostimportant part of our M.B.A course & is must as per the syllabus prescribed bySaurashtra University. Our MBA course is of administrative and managerialactivity of industrial, Business or service organization. The main objective of this project study is to help the student to develop ability of research of the productsand practical technique to solve real life problem related to the products.According to the rules, I have taken my grand project report in SHREEJIDISTRIBUTORS at junagadh. Our gardeners and professors gives the knowledgeand guidance of nestle to me.The grand project programmed for student of M.B.A Sam-iv training is near abouttwo months. Theoretically knowledge and class room discussion is not that muchsufficient for the student, but training give them practical and day to day workingof NestleIn this grand project report I had tried to analyze the needs of the customers andsuggest them the most suitable product solutions. As well as I also analyzed the brand awareness among the people.
3R. K. College of Business Management

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