CARAT MEDIA WEEKLY NEWSLETTER

No. 717

 Media Report
2.0

http://www.mdgadvertising.com/

2013
62%
Beacon

6(WWDC, Apple Worldwide

Developers Conference)iOS 7
iBeaconiBeacon4.0(micro-location)
Android
4.0

4.0

2.0

http://digilab.clemengergroup.com/

4.0

4.0(BLE, Bluetooth Low Energy

Bluetooth smart) 2001 iPhone
iPhoneBeacon

iBeacon, Paypal Beacon, ShopBeacon

http://www.alcgeorgetown.org/

Courtesy of Gimbal

Courtesy of shopkick

Courtesy of Estimote

Qualcomm Gimbal, ShopBeacon, Estimote

(LBS)

(Proximity Marketing)
Courtesy of Gimbal

iBeaconiPhoneiBeacon

Courtesy of estimote

PayPal Beacon

PayPal9PayPal BeaconBeacon
POSPayPal

POS
PayPal

PayPal BeaconUSB3
2014

PayPal, Engadget

shopkick

(Macys Store)(LBS)shopkick11
shopBeaconiPhone
shopkickshopkick

shopBeacon

shopkick
kickkick

(Walk-In)

Techcrunch

iBeacon

(12/6)254iBeacon
iPhone
iOS

iBeacon Apple Store

AppApple Store

iThome

Exact EditionsByPlace

WirePopshot MagazineGrand Designs

MLBBallpark App

iBeacons iBeaconApp

iPhone

Techcrunch, macrumors, Techcrunch

BLE
iBeacon
(Qualcomm)(CES)
AndroidiOS4530

Beacon

Courtesy of Qualcomm

http://cdn.slashgear.com/

GIGAOM; CTimes

iBeacon

WirediBeacon
Beacon

PayPal Beacon

NFCiBeaconNFC
iBeacon NFC4iBeacon
50iBeaconNFCNFC

iBeacon

NFC

Courtesy of Wired

2.0

TechCrunch20142.5iOS
iBeaconAndroid

57%

53%(LBS)

http://www.macos.utah.edu/

(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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