The Ultimate Internet MarketingPlan for Your Small Business

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Module 1:

Market Research

Market research is something that is one of the best friends of anybusinessowner, as it really can tell a person what services or goodsthat are desirable, or what’s going to sell if you pursue it. Onlinemarket research is essentially the same as traditional market research,except all of this is done on the web. Browsing through forums orother mediums, a person can develop a “target audience” that willaccept the product and/or service. Online market research can reallysave money, as thorough research can tell a person whom they needto target for their products.For instance, if a person is selling pink eyeliner, it’s safe to assume thatyou’re more than likely selling to women. More specific than that,you’re more than likely selling this eyeliner to women under the age of thirty. Obviously, this would eliminate the market of advertising tomales, as they generally do not have much of a need for pink eyeliner,in most cases. The steps outlined below will explain a few ways thatyou can do market research to find your top competitors.

Step-by-Step Action Plan

Amount of Searches Per Month

When trying to optimize your website for keywords, you want to makesure that the keywords that you chose are receiving enough searchesto them on a monthly basis. So what you want to do is use thefree Google keyword toolto help you find out this information. Once there,you want to type in your keyword or keyword phrase that you aretrying to target for your website. When you do a search a list of keywords should come up with your search term included withdifferent search phrases for that keyword. You want to find thekeywords that get over 10,000 searches per month because you wantto make sure that the keyword is getting enough searches on a dailybasis. Based off of this information, you want to choose the phrasesthat you would like to optimize your website for.Finding Competition via Google Search

VisitGoogleand type in your top keyword phrase that you or yourbusiness is trying to target or is geared around. In the search results,a list of 10 websites should come up on the first page. You want to gothrough these sites and see which ones are your actual competition.You should skip over the sites that are .gov, .edu, and .org becausethese sites wouldn’t be direct competition to you because they aregenerally sites that provide information and usually are non-for-profitsites. Take the top 5 sites from the listings and those should be someof your top competitors online.

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Finding Competition via Alexa

Now that you know who your top 5 competitors are, you want to go toAlexaand do some more research to who a couple other competitorsare based upon Alexa’s search engine. You want to click on the tab “site info” and go to “keyword search” and once again put in your topkeyword. There should be a couple of new sites that should come upthat where not listed on Google.

Demographics

The section does not apply to this particular section due to each nicheand industry being different.

Conversion Rate

This also does not apply to Market Research because these will varydepending on the particular business.

Resources

Free Google Tool- Tells you how any searches a particular keywordgets on a monthly basis.Alexa- a search engine that provides information about websites thathas Alexa toolbar installedCompete- Compares 3 websites based on the trafficKeyword Elite – Help you search for profitable industry specifickeywords.Keyword Research Pro

Cost

There is no cost associated with doing market research. All of theinformation that you get from doing it is free.

Information Sites

There are many different information websites that can be in the directbenefit of the Internet marketer or business owner. Many of thesewebsites are small in comparison to the giant that is known asWikipedia. Wikipedia, an Internet encyclopedia that people can updateat-will, is something that people have been using for years. It is one of the most visited websites in the world, and there is just abouteverything that a person needs to know about any topic.This can be particularly useful in finding out more about a product thatyou are considering distributing, and also it reflects the worldwide

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