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Maketing.module 3

Maketing.module 3

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Published by xeddem

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Published by: xeddem on Aug 27, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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PRODUCT
Bundle of attributes both tangible and intangibleincluding packaging,colour,price,quality,brand plus theservices and reputation of the seller.
Anything that can be offered to satisfy a need or want.
 
Components/ Layers of Product
1.Core Product- basic tangible and intangiblefeatures.2.Augmented Layer- additional benefits addedby the seller( packaging,advertising,reputation of the seller,financingand delivery arrangementsetc.)3.Symbolic and Potential Layer- product asperceived by the consumer and the features thatcan be made available to them.
 
Classification of Products
1. Consumer Goods: consumed by the person or for hisfamily consumption or reselling but not for processing--a. Durable goods: which stays for a longer period of timesay tv,freeze etc--b.Non durable goods: which needs to be consumed in ashort span of time say bread,milk etc.2.Industrial goods: purchased for processing it and thenselling like raw materials,,process products,accessoriesServices: a service is any act or performance that one partycan offer to another that is essentially intangible anddoes not result in ownership of anything

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