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Content
Editorial 3Prefacesby J. Canals, C. Costa, J. Fontrodona 5
Chapter One: Business and Development
The Business Case for Global CSR? 15
Stigson:
Inclusive Business 21
Freeman, Martin & Parmar:
Stakeholder Capitalism 29
Leisinger:
On Corporate Responsibility for Human Rights 33
Eigen:
Fighting Corruption in the Global Economy 43
Luetkenhorst:
CSR and the Development Agenda 49
Chapter Two: Customers and Development
SadreGhazi:
Product Innovation for Low-Income Markets 59
Seelos:
The Social Responsibility of Corporations is Innovation 65
Business Case
Suez: Bringing water and development to the poor in Manaus 71
Business Case
Unión Fenosa: Taking its focus from the financial to the social 89
2
Business and Poverty:
The global CSR case-book
Chapter Three: Community and Development
Mutz:
CSR and CC: Social responsibility and corporate citizenship 107
Business Case
Mondi: The importance of stakeholder dialogue 113
Business Case
Kjaer A/S: From inside the company out 127
Business Case
Repsol YPF: Employees’ ideas help cushion crisis 143
Chapter Four: Supply Chain and Development
Pedersen & Andersen:
CSR and the Supply Chain 161
Slob:
Global Supply Chains 167
Mei-Pochtler:
Is This Brand a Friend? 175
Pfitzer & Stamp:
CSR Performance Measurement 181
Business Case
Carrefour: How to contribute to inclusive supply chains 189
Business Case
Coop NKL & Ethical Coffee Trading 205
Chapter Five: Know-how and Development
Altenburg & Weikert:
From Conflict to Collaboration 221
Business Case
Caixa Catalunya: Pioneering paths for microfinance 229
Business Case
AstraZeneca: Commitment to fighting tuberculosis 245
3Editorial
Editorial
Global wealth has almost doubled since 1990. But more than half of the world’spopulation still lives off of less than USD 2 a day. As global poverty continues to beone of the most pressing challenges of the 21st century, the international communityheralded the Millennium Development Goals MDGs in 2000 – with the first goal being acommitment to reduce the portion of those living in extreme poverty by half by 2015.For more than 10 years, ICEP and Codespa have been supporting people in developingcountries to surmount poverty by contributing to their integration into economicprocesses. This commitment is based on the strong belief that economic developmentis an essential aspect of the global fight against poverty. As corporations are the drivingforce of economic development, they are central players in achieving the MDGs.In 2005, the European Commission qualified a project with the objective of enhancing the involvement of the European private sector in the quest to attain theMDGs within the framework of global CSR. The project was jointly implemented byICEP (Austria) and Codespa (Spain) together with ARS (Czech Republic), Sila Rozvoja(Slovakia) and Híd (Hungary). One of its important outcomes is this case-book,
Businessand Poverty: The global CSR case-book
. We proudly present it!This book is rooted in the experiences we have working in Latin America, Africaand Asia. Business can make profound contributions to social development whiledeveloping countries have enormous opportunities for economic value creation. Fromdiscussions with decision makers from the private sector, we are familiar with a numberof typical questions business leaders have before they enter a developing market: Towhat extent should companies engage in social problems? How can companies createwealth for the poor? How can the strengths of the private sector thereby be used? Howdoes one start and carry out global CSR measures? And what can be learned fromsuccess stories and from those that failed?The nine cases of European companies operating in the developing worldpresented in this book suggest that thinking and acting in terms of global CSR – thatis to say, thinking and acting in socio-economic categories – has two positive effectsfor corporations: It can help companies create business opportunities, and it can helpcorporations manage operational risks in the developing world. On the basis of thecorporate experiences captured in this book,
Business and Poverty: The global CSR
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