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Billboard advertzing, Marketing

Billboard advertzing, Marketing

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Published by Mukesh Patel
Billboard advertzing
Marketing how done by billboard
Billboard advertzing
Marketing how done by billboard

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Published by: Mukesh Patel on Aug 28, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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ABrand analysis on
Bill Board (Nestle)
Submitted To:Mr. Vipul PatelSubmitted By:Chaudhary Mukesh J. (12)Chavda Indrajitsinh H. (14)Makwana Vijay (37)Modh Pratik (43)Semester 
ii
V.M. Patel Institute of ManagementGanpat UniversityKherva
 
What is bill board?
A
billboard
is a largeoutdoor advertisingstructure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present largeadvertisementsto passing pedestrians and drivers.Typically showing large, ostensibly wittyslogans, and distinctive visuals, billboards arehighly visible in the topdesignated market areas. Bulletins are the largest, most impactfulstandard-size billboards.Located primarily on major highways, expressways or principal arterials, they commandhigh-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatestvisibility due not only to their size, but because they allow creative "customizing"through extensions and embellishments.Posters are the other common form of billboard advertising, located chiefly incommercial and industrial areas on primary and secondary arterial roads. Posters are asmaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
Advertising style
Billboard advertisements are designed to catch a person's attention and create amemorable impression very quickly, leaving the reader thinking about the advertisementafter they have driven past it.They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and ahumorous or arresting image in brilliant color.Some billboard designs spill outside the actual space given to them by the billboard, with parts of figures hanging off the billboard edges or jutting out of the billboard in threedimensions.An example in the United States around the turn of the 21st century were theChick-fil-A  billboards (a chicken sandwichfast food chain), which had three-dimensionalcowfigures in the act of painting the billboards with misspelled anti- beef slogans such as "frendzdon't let frendz eat beef."
 
Placement of billboards
Some of the most noticeable and prominent places billboards are situated alongsidehighways; since passing drivers typically have little to occupy their attention, the impactof the billboard is greater. Billboards are often drivers' primary way of finding out wherefood and fuel are available when driving on unfamiliar highways.There were approximately 450,000 billboards on United States highways as of 1991.Somewhere between 5,000 and 15,000 are erected each year. In Europe billboards are amajor component and source of income in urbanstreet furnitureconcepts.1940s3AWbillboard advertisingFor the Term of his Natural Lifein Melbourne An interesting use of billboards unique to highways was theBurma-Shaveadvertisements between 1925 and 1963, which had 4- or 5-part messages stretched across multiple signs,keeping the reader hooked by the promise of a punchlineat the end. This example is inthe National Museum of American Historyat theSmithsonian Institution: Shaving brushesYou'll soon see 'emOn a shelf In some museumBurma-ShaveThese sort of multi-sign advertisements are no longer common, though they are notextinct. One example, advertising for the NCAA, depicts a basketballplayer aiming a shot on one billboard; on the next one, 90 yards (82 meters) away, is the basket. Another example is the numerous billboards that advertise the roadside attractionSouth of the Border near Dillon, SC. They stretch alongI-95for many states. Manycitieshave high densities of billboards, especially in places where there is a lot of  pedestriantraffic— Times Squarein New York Cityis a good example. Because of the lack of space in cities, these billboards are painted or hung on the sides of buildings andsometimes are even free-standing billboards hanging above buildings.Billboards on the sides of buildings create different stylistic opportunities, with artwork that incorporates features of the building into the design, e.g., using windows as eyes, or for gigantic frescoes that adorn the entire building.

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