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Nutralite is better than buter, Marketing Case

Nutralite is better than buter, Marketing Case



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Published by Mukesh Patel
Nutralite product information...
Nutralite product information...

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Published by: Mukesh Patel on Aug 28, 2009
Copyright:Attribution Non-commercial


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ABrand analysis on
Nutralite (better than butter)
Submitted To:Mr. Vipul PatelSubmitted By:Chaudhary Mukesh J. (12)Chavda Indrajitsinh H. (14)Makwana Vijay T. (37)Modh Pratik V. (43)Semester 
V.M. Patel Institute of ManagementGanpat UniversityKherva
History of Zydus Cadila
Cadila Laboratories was founded in 1952 by ShriRamanbhai Patel(1925-2001), formerlya lecturer in the L.M. College of Pharmacy, and his business partner Shri IndravadanModi. The company evolved over the next four decades into one of India's established pharmaceutical companies.In 1995 the Patel and Modi families split, with the Modi family's share being moved intoa new company called Cadila Pharmaceuticals Ltd. and Cadila Healthcare became thePatel family's holding company. Cadila Healthcare did its IPO on theBombay Stock  Exchangein 2000. Its stock code on the Bombay exchange is 532321.In 2001 the company acquired another Indian pharmaceutical company called GermanRemedies. On June 25, 2007, the company signed an agreement to acquire 100 per centstake in Brazils Quimica e Farmaceutica Nikkho do Brasil Ltda (Nikkho) for around 26million dollars.Zydus Cadila is an innovative global pharmaceutical company that discovers, develops,manufactures and markets a broad range of healthcare products. The group’s operationsrange from API to formulations, animal health products and cosmeceuticals.Headquartered in the city of Ahmedabad in India, the group has global operations in four continents spread across USA, Europe, Japan, Brazil, South Africa and 25 other emergingmarkets.Its mission to create healthier communities globally, Zydus Cadila delivers wide ranginghealthcare solutions and value to its customers. With over 8,000 employees worldwide, aworld-class research and development centre dedicated to discovery research and eightstate-of-the-art manufacturing plants, the group is dedicated to improving people’s lives.
Board of director Register & corporate office 
Pankaj R. Patel Zydus Tower”(Chairman & M.D.) Satelite Cross RoadAhmedabad - 380015Mukesh M. PatelPranlal BhogilalSharvil P. PatelH.K. BilpoliwalaH. Dhanrajgir A.S. Diwanji
Company Product
Apart from a strong presence in the prescription market, the group also caters to thegrowing health and wellness segment through it consumer division.The Consumer Products Division of Zydus Cadila aims to promote ‘healthy living’ by anticipating theemerging and day-to-day needs in dietetic / health foods. Health and wellness have beenidentified as the emerging areas in consumer healthcare. The Consumer ProductsDivision is focussed on empowering individuals who wish to adopt healthy eating habitsand lifestyles. 

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