Advertising Information

Retail,Classified & Preprint Rates Effective December 29,2008

FOOTHILLS TRADERFOOTHILLS TRADER

For more than 40 years the Foothills Trader has produced a high quality productwith superior market coverage.The Foothills Trader is one ofthe best advertising values in Northwest Connecticut.

A Proud Tradition

Remember,your ad is the news in The Foothills Trader!

190 Water Street,Torrington,CT 06790(860) 489-3121 • FAX (860) 626-7196Classified:(860) 489-5555

www.FoothillsTrader.com • Email:Foothillstrader@yahoo.com

2009 Rate Card

PERSONNEL

BLACK/WHITE RATES

COLOR RATES AND DATA

SPECIALSERVICES

DISPLAYDEPTH REQUIREMENTS

a.No combined discounts.All ads are billed net.b.These rates apply when one advertiser’s signature appears in the ad,and when the advertiser sells directly to the customer through one ormore local retail stores with the same name owned or controlled by the advertiser.One owner oftwodifferent kinds ofbusinesses shall be charged for eachindividual business at separate rates.c.All bills are due and payable in full upon receipt.

d.Contract advertising and the applicable rate is deter-mined by the advertising contract executed by the adver-tiser and the Publisher.The Publisher reserves the rightto cancel the advertising contract at any time due to fail-ure to adhere to payment terms.e.The Foothills Trader reserves the right to change the rates,terms,conditions,rules and regulations upon thirty dayswritten notice to the advertiser.The advertiser has theright to terminate their contract,effective the date thechange becomes effective,by giving written notice withinfifteen days prior to the date the change becomes effec-tive.Unless such notice in writing shall be received inwriting by The Foothills Trader,the contract as modifiedby such change shall continue in full force and effect.f.Advertisers agree to abide by all the provisions oftheapplicable advertising contract.g.The Publisher does not accept assignment ofpaymentresponsibility by either an advertiser or agency withoutthe Publisher’s written approval.

a.Full size page:10

5/16”x 12”b.1”minimum depth.2”minimum ad size.

Black plus one color is available weekly.Color ads are sold onan “as available”basis.Color rates are per ad.Spot color ofthe week - Add $4.96 per column inch.Full color - $6.00 per column inch/$250 full pagea.Reservations are required at least two weeks in advance of publication date.b.Call for specifications and delivery information.$150 minimum

FULL RUN

Save 0ver 38% from the combined zoned price

INSERTS

Group rates are available for advertising in the The RegisterCitizen,Good News About Torrington,The Middletown Press,The New Haven Register,The New Milford Times,LitchfieldCounty Times,West Hartford News,Thomaston Express,andFarmington Valley Times.

GROUP COMBINATION RATES

Individual Zones

Green ZoneBlue ZoneYellow Zone

Per Column Inch

$13.81$13.81$13.81

Combined Zones

Green/BlueBlue/YellowGreen/Yellow

Per Column Inch

$18.60$18.60$18.60

All three zones:Green/Blue/Yellow

$25.83 Per column inch

POLICY& PAYMENTTERMS

Matt DeRienzo - Publisher,mderienzo@registercitizen.com,ext.350Tilda Crossman - Advertising Director,tcrossman@registercitizen.com,ext 314Donna Musler - Classified Managerdmusler@registercitizen.com,ext.309

FREQUENCY DISCOUNTS

6 week contract - 10% discount13 week contract - 15% discount

(cost per thousand)

Tab Pages 1-12x 13-24x 25-49x 50+x2 $60.15 $58.71 $57.31 $54.594 $62.82 $61.59 $58.79 $56.038 $64.46 $63.52 $60.25 $58.7112 $65.82 $64.38 $61.59 $60.2616 $65.92 $65.82 $67.22 $62.7920 $68.67 $67.21 $64.38 $63.5224 $70.04 $68.67 $65.82 $65.3828 $72.82 $70.04 $67.05 $65.8232 $75.60 $71.41 $68.50 $67.1636 $78.38 $73.05 $69.01 $68.6740 $81.19 $74.26 $71.28 $70.04

a.Ad layout,art,type and copy services are availableat no additional charge.b.Confidential box reply service is available at a costof$12.00 for office held,$17.00 for mailed replies.Box numbers are good for 30 days.c.Affidavits available.Commercial printing and Print & Deliver insertpackages available.Call for information.

CONTRACT& REGULATIONS

10.

DEADLINES

11.

MECHANICALMEASUREMENTS

12.

SPECIALCLASSIFICATION/RATES

13.

CLASSIFIED RATES

15.

CIRCULATION/DISTRIBUTION

$2.73 per agate line per zone.a.Acceptance – All advertising is subject to approval.ThePublisher reserves the right to reject or revise any advertising copy at any time and acceptance ofcopy orprepayment does not imply agreement to publish.TheFoothills Trader shall not be liable for failure to publishan advertisement.b.The Foothills Trader assumes no financial responsibility for typographical errors in advertisements.c.Every effort will be made to meet reasonable positionrequests.Failure to meet these requests will notconstitute cause for adjustment,refund or rerun.d.The word “Advertisement”(in 10 pt.type) to indicatepaid advertisement,will be printed across the top of each column ofany advertisment resembling news of editorial content.e.The newspaper will not accept ads ofa fraudulent,misleading,controveresial or discriminatory nature.

The Foothills Trader is published each Monday.a.Display AdsSpace and Copy 4pm.Wednesday (prior to week of publication).b.Classified In - Column Ads

4:00 p.m.Thursday

(prior to week ofpublication).

a.Demand Position 10% extra,net.b.Non-Profit rate:10% discount (must provide tax ID numbers).c.Novenas...........$21.21d.Political Ads must be paid in advance,no contract rates.PERSONAL PARTY LINE ADS3 Days,3 Lines $15*Private party ads must be prepaid* Price includes web fee.BUSINESS PARTY LINE ADS3 Days,3 Lines $20*Ask about our combo rate for Register Citizen,GoodNews About Torrington and Thomaston Express.

Combination circulation,including web,over 141,000!

* Price includes web fee.All classified ads appear in all 3 zones!a.Established in 1964b.Published Mondays,52 weeks a year.c.52,500 distribution40,103 direct mailed12,397 dropped to key locationsd.A Journal Register Company Publication

16.

PREPRINTPOLICY

Due to variances in newspaper circulation draws on aday-to-day basis the quantity you send us may be over orunder what we need to fulfill your distribution instruc-tions on a given day.To assure efficient coverage we will,depending onwhether your supplied quantity is over or under our needfor that day,add distribution closest to each store or sub-tract furthest away based on your buy in home-delivery.In addition we will subtract from or add to single copy distribution based on variances in draws.In both cases,we understand that home delivery is most valuable andwill act accordingly.A full page for local retail advertising measures 72 columninches.(10

5/16”x 12”) Minimum size 2 col.inches.

DISPLAYCOLUMNS123456

SAU WIDTHS/INCH-ES

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