Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
6Activity
0 of .
Results for:
No results containing your search query
P. 1
Film Merchandise

Film Merchandise

Ratings:
(0)
|Views: 109|Likes:
Published by shahz31

More info:

Published by: shahz31 on Aug 28, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

10/18/2011

pdf

text

original

 
Case presentation onfilm basedmerchandising 
Presented by,Ankit RajAnurag SinghGeetashree BaruahKaushik SinghManish BhallaMd. Equbal AlamNeelendra Dwivedi
 
index
Ø
Introduction
Ø
Comparison of FBM between Hollywood andIndian film industry
Ø
Pricing
Ø
Distribution
Ø
Promotion
Ø
Recommendations
Ø
Conclusion
 
introduction
Ø
Adds extra value to a film.
Ø
Create long lasting mementos for the consumers.
Ø
First introduced by Walt Disney in the 1930s.
Ø
Major source of revenue for Hollywood movies.
Ø
In India- introduced by “Maine Pyar Kiya”.
Ø
Given a new dimension to this concept by “Lagaan”
Ø
Constitutes of toys, games, apparels, collectibles and homefurnishing.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->