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Marketing Professionals have the TOUGHEST jobs!
October, 2010
www.cawalker.cominfo@cawalker.com626.584.8180 x128
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arketing ±An Extreme Sport!
Marketers are doing multiple jobs with smaller budgets,limited staff, greater options in every area andmultifaceted customer touch-points.
Expectations are for instantaneous results, but it takestime to listen to customers and consumers, evaluateoptions, establish realistic goals and obtain buy-in.
I
nnovation requires a company¶s willingness to shiftwith the winds of change and take risks, otherwise thecompetition will knock them off and drag them under.
Properly applied market research is the µsail¶ to the smartmarketer, allowing them to stay on top and steer their company toward success.
Secondary research, while valuable, sometimes requiressupplementation of primary research to address amarketer¶s specific questions.
³Change is like surfing«You have to shift, bend your knees and balance yourself,depending on which way the waves take you.´ ~Mark Hansen,Chicken Soup author and inspirational speaker
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arketers ±The ³Ironmen´ of Business
It takes POWER to
Manage staff, brands, products and services
D
irect creative / messaging for ad campaigns, events and press releases
I
nfluence markets and evaluate results
It takes STRENGTH to
R
esist attack by analyzing markets, customers and competitors
C
reate effective action through strategic planning
I
nnovate to create and maintain market position
It takes ENDURANCE to
Obtain, manage, and hang onto budgets
Prove the impact of marketing investments
A
ccount for how resources are spent
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