Description

The question troubling officials in government, academia, and the media is what practical tools are needed to manage a country’s image. In recent years, a new applied field has developed: that of “branding” a state. According to the school that favors nation branding, a government should manage its country’s image with the same tools used by business corporations. In the following analysis, the author of this paper will discuss the question: Are nation branding tools the right ones to change world public opinion about the State of Israel, which is in a constant state of conflict?