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Index
Sr no. subjectPageNo.
1.About Tea22.History of Tea 33.Heritage of Indian Tea64.Tea And Our Health 85.An Overview Of An Indian Tea Industry115a.Import And Export of Tea146.Global Scenario of Tea Industry.187.Type of Tea207a.According to State217b.According to Nation237c.According to Color298.Major Market Player in Tea Industry379.Consumer Behavior4610.Market Research On Consumer Behavior With Respect ToTea Industry5011.Bibliography
 
About TEA
Tea is a part and parcel of Indian social, economic and cultural life. Indians cannot think of aday without their favorite cuppa tea. Tea is the most popular non-intoxicating beverage in theworld enjoyed by the rich and poor alike.Tea is both an official and unofficial drink. A drink popular with the intellectuals and thehappy-go-lucky crowd. The Annual Book Fair of Kolkata, India, is dotted with tea stalls.Indian literature and especially Bengali literature is replete with incidents of steamydiscussions over tea. In India, we have less of formal tea parties, in British style. "Adda" or an informal get-to-gather is what we usually associate with tea. Roadside tea is immensely popular among the masses. It is quick, convenient and has a unique taste.The Indian Tea industry was founded in the first half of the 19
th
century with the discovery of wild tea plants in Assam. Gradually, tea was cultivated, local tea markets came up and teacompanies were formed. Tea is finally packed into wooden chests or jute bags for delivery towarehouses before being auctioned. Tea from the gardens is also packed into consumer packsand sent to distributors. Being one of the world's largest producers of tea, India requires alarge network of tea producers, retailers, distributors, auctioneers, exporters and packers. Thetea industry of India acts as one of the largest workforces in the country.Tea is one of the most refreshing and popular beverages of the world. India is one the largestTea producer in the world. Indian tea is the finest quality in the world. Tea is being cultivatedin the high ranges of Northern and Southern India. 2
 
History of TEA
Tea is often thought of as being a quintessentially British drink, and we have been drinking itfor over 350 years. But in fact the history of tea goes much further back.In the world, tea is second only to water in being the beverage of choice. It has many uses,such as to bring on sleep, restore good health, calm in times of stress, and simply add to theenjoyment of a solitary afternoon by the fire or a good old chinwag with friends. It can betaken hot or iced, plain or with lemon, milk or sugar, and drunk from a hefty mug.The word tea refers to the leaves or flower buds of the shrub
Camellia
sinensis and is knownas pure teas; however infusions can be made from steeping any leaves, berries, flowers, root, bark or seeds in boiling water. The Chinese first brought to light the pleasures of tea drinkingaround 4,000 years ago, and called it “the gift of heaven”. It was first referred to in thewritings of the emperor Shen Nung in about 2737BC, and legend has it that he insisted thathis drinking water always be boiled, as he had noticed that those people who did so appearedhealthier than those who did not. One day as the water was boiling, some leaves from anoverhead branch blew into the pot; he was attracted by the fragrance, drank it and voila! Thevenerable cup was born.The cultivation of tea gradually spread to Japan and the Far East, and was brought to Europein the sixteenth century by Portuguese merchants in Lisbon. It was transported by Dutchtraders who formed the Dutch East India Company, who began to trade directly with theOrient. It was taken in France in 1636 and Russia in 1638.As the popularity of tea drinkinggrew in England in the mid 1600s, that of beer and wine declined, minimizing tax revenue; to balance out this loss Charles II introduced the first English tea taxes in 1660. Thus the black market in tea took hold and flourished.3
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