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 Fee-Alexandra HaaseA Reader of Public Relations, Advertising, and Marketing Communication
 
2
Index of ContentsI Index of Books
4
II Copyright and Limited Use of the Sources of this Compilation
6
III The Selected Works
7
Sam Vaknin. E-Books and E-publishing
7
Copyright Basics. U.S. Copyright Office - Library of Congress
 69
Advertising. Wikibooks
 80
Business Writing. Wikibooks
 88
Marketing/Marketing Strategy. Wikibooks
 94
Marketing Segmentation. Wikibooks
 95
Marketing Ethics. Wikibooks
 97
Project Management. Wikibooks
 101
Information Theory. Wikinfo
 118
Louis Scharf. Binary Codes: The Communication Paradigm
 119
The Cain Project in Engineering and Professional CommunicationGuide to Communication and Corporate Culture
 121
Lee Stewart. The Importance of Public Relations
 125
Elvis Auterbury. Assessing Public Opinion
 129
Gert Bezuidenhout. Develop a business plan
 136
Gert Bezuidenhout. What is a market?
 140
Gert Bezuidenhout. Market research, production and profitability
 141
Gert Bezuidenhout. Marketing your product
 145
Gert Bezuidenhout. Leadership and Business Strategies
 147
Gert Bezuidenhout. Planning a radio advertisement
 153
Gert Bezuidenhout. Colour in advertisements
 160
Robert BlechmanThe "Savage Mind" on Madison Avenue: A Structural Analysis of Television Advertising
 163
 
3
Gert Bezuidenhout. Leadership and management
 171
Friedrich Marx. Capital
 174
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