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Shape Magazine 3 2013 - Focus on Water

Shape Magazine 3 2013 - Focus on Water

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Shape is a magazine, primarily geared toward customers,
shareholders and analysts, but also
for journalists, opinion leaders and
others interested in SCA’s business
and development. Shape is
published four times a year. The next
issue is due in January 2014.
Shape is a magazine, primarily geared toward customers,
shareholders and analysts, but also
for journalists, opinion leaders and
others interested in SCA’s business
and development. Shape is
published four times a year. The next
issue is due in January 2014.

More info:

Published by: SCA - Hygiene and Forest Products Company on Dec 17, 2013
Copyright:Attribution Non-commercial

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04/09/2014

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 3.2013
 A MAGAZINE FROM
 
SC
 
ON TRENDS, MARKETS AND BUSINESS
 
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The horse whisperer is a man called Tobbe )
 Digging into the expectations of four new dads 
Papa talk
THE WAR OVER  WATER 
Freshwater the most valuable commodity in the world New life for old by-products
 Ashes transformed into land
Billy Allen and his daughter Grace.
 
2
SCA
SHAPE
 32013
 Youtube.com/ SCAeveryday 
 shows commercials and videos from SCA’s press conferences, presentations and interviews with executives and employees.
Facebook.com/SCA 
 is intended to attract talent, engage users and provide information in a way that comple-ments sca.com.
Twitter.com/SCAeveryday
provides continious commu-nication from SCA with a focus on sustainability.
Slideshare.com/ SCAeveryday 
 is for investors and analysts, who can download presentations from quarterly reports and annual general meetings.
Scribd.com/ SCAeveryday
makes some 50 publications available, including SCA’s sustainability report, its
Hygiene Matters
 report and
Shape
 magazine.
Instagram/SCAeveryday
SCA photos from all across the globe.
Contributors
Shape
 
is a magazine from SCA, primarily geared toward customers, shareholders and analysts, but also for journalists, opinion leaders and others interested in SCA’s business and development.
Shape
 is published four times a year. The next issue is due in January 2014.
Publisher
Joséphine Edwall-Björklund
Managing Editor
Marita Sander
Editorial
 Anna Gullers, Ylva Carlsson, Inger Finell Appelberg
Design
 Markus Ljungblom, Kristin Päeva  Appelberg
Printer
Sörmlands Grafiska AB, Katrineholm
 Address
 SCA, Corporate Communications, Box 200, 101 23 Stockholm, Sweden.Telephone +46 8 7885100 Fax +46 8 6788130
SCA
Shape 
 is published in Swedish, English, Spanish, German, French, Dutch and Italian. The contents are printed on GraphoCote 90 grams from SCA. Reproduction only by permission of SCA Corporate Communica-tions. The opinions expressed herein are those of the authors or persons interviewed and do not necessarily reflect the views of the editors or SCA. You can subscribe to SCA
Shape 
 or read it as a pdf at www.sca.com. Address changes can done at www.sca.com/subscribe or by e-mailing sophie.brauner@sca.com
Cover photo:Pontus Höök 
SCA’S SOCIAL MEDIA SITES
 A good dad shows his kids love and respect. He guides them carefully through life while letting their personality blossom. It is important to have fun along the way. Make sure you have the right level of childishness, not too much, not too little. Don’t try to ride a tricycle, that is usually a bad idea. Don’t throw water balloons when there are other adults around. You may hit one of them. No matter what, live in the moment, the moments might not come back.
Pontus Höök
Photographer, USA, dad to Olivia, 7 and Alicia, 2.
 3.2013
 A MAGAZINE FROM
 
SCA 
 
ON TRENDS, MARKETS AND BUSINESS
 
        •
 
       O
     u
       t
         l
      o
      o
        k 
          :
     S
   C
  A
   t
   h
  r
 o
 u
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h  
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l    
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n    
s      
 
o     
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    N
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     n
Thehorsewhisperer isamancalledTobbe )
 Digging into the expectations of four new dads 
Papa talk
THE WAR OVER  WATER 
Freshwater the most valuable commodity inthe worldNew life for oldby-products
 Ashes transformed into land
Billy Allen and his daughter Grace.
What makes a good dad?”
Being a good dad is spending time with your child. Whether it’s making half an hour each evening to read a good-night story or teaching your little one how to make pancakes in the kitchen, experienced dads know their children value nothing more highly than contact with – and interest from – their parents. Putting down the smart phone, forgetting about work for a while and making yourself available to your kids is an investment.
Daniel Dasey
Writer, Sweden, dad to Gabriella, 4 and Benjamin, 2.
 
 06. The ripple effect 
Freshwater is a scarce commodity. Access to clean water is quickly becoming the next big challenge for the world economy.
 14. Giddy-up!
Tobbe Larsson has a special affinity for horses. He uses words and common sense instead of a whip.
 22. From the ashes
Waste products like ash and sludge are being used to build roads and create new land.
26. Daddy dearest 
Becoming a parent changes your life. Meet four dads discussing the magic of fatherhood.
 32. Window to the past 
In the 1950s, photographer Lennart Nilsson documented sawmills and plants along Sweden’s Gold Coast.
… how Team SCA did at the ocean race Rolex Fastnet? Find out on page 4.
DO YOU KNOW...
CONTENTS 
󰁆󰁅󰁌󰁉  󰁘  󰁏 󰁄󰁅󰁌󰁌  /  󰁌󰁉   󰁎󰁋 󰁉  󰁍󰁁 󰁇󰁅
12 HOURS
 
with Kristy Chew – page 38
 
SHAPE UP
 
pages 20–21
NEWS FROM SCA
 pages 40–43
 ALSO...
A TISSUE BRAND caring for elephants
40
 
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