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Social Media is Rife with Experts but Starved of Authorities by Brian Solis

 
 
 
 
 
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While many social media experts are capable of demonstrating the benefits of and processes for building and managing personal brands online, only a small, but growing group can share the step-by-step instruction and framework necessary to obtain buy-in from the most traditional or skeptical business executives and more importantly, craft, shape, implement, and develop calculated social programs that build valuable communities, inspire measureable activity, connect to the existing infrastructure that already works well, and continually demonstrates how these activities translate into indisputable sales and referrals.

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08/28/2009

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helenwinslow

helenwinslow

Dude at the end of your article you list TEN social media sites to connect with you on! Phew, I'm tired already! JUST kidding. Your article is now required reading for the next meeting of the Virtual Algonquin Round Table, to which you are most welcome as guest of honor. We're slouching towards the digital millenium, and this article will help :)

10/26/2009
Beneficial Publishers Unlimited

Beneficial Publishers Unlimited

I find this compelling but frightening at the same time.

08/28/2009
jessica_chiang

jessica_chiang

Thanks for such insightful writing. The tricky part is not how to deliver messages, but how to leave those who receive them " more informed, aware, and fulfilled."

08/28/2009
kathleenfitz

kathleenfitz

i love this! "alice in wonderland" + web 2.0 = For The Win

08/28/2009
jessica_chiang

jessica_chiang : Just read it. What a refreshing article. Thanks! 08/28/2009

JedDiamondPhD

JedDiamondPhD: I agree that there can be too much "me" in social media. We all regress to adolescents when we first wanted to get ourselves seen and heard and accepted and loved and appreciated. Its nice, in a way, knowing very little about social media--joining Facebook because my children and grandchildren thought it would be cool. Feeling at home at Scribd because we can engage at a level of deep giving. 08/28/2009