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MTV case study

MTV case study

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Published by littlerobie
goes global, mtv, case studies, case study
goes global, mtv, case studies, case study

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Categories:Business/Law, Finance
Published by: littlerobie on Aug 29, 2009
Copyright:Attribution Non-commercial

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07/31/2013

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Case Study
GOES GLOBAL, WITH ALOCAL ACCENT
 
MANAGEMENT
FOCUS
*MTV Networks has become a symbol of Globalization.*Estabished in 1981, US-based Music TV network.*Expanding since 1987 when it opened MTV Europe.*Currently, owned by media conglomerate VIACOM.*Other channel partners: Nickelodeon, VH1*Generates more than $1 billion in revenues outside US*By 2004, 72 channels, 321 million household veiwership, in140 countries.
 
*However, the most rapid growth of MTV is in Asian continent.*In Asia, nearly 3 billion people are under 35,and the middle class is expanding quickly..*TV ownership is spreading rapidly.*Almost 2 million people are watching MTVaround the world, the majority outside theUS.
SO, WHAT IS THE SECRET BEHIND MTV'sGLOBAL SUCCESS ?

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