*MTV Networks has become a symbol of Globalization.*Estabished in 1981, US-based Music TV network.*Expanding since 1987 when it opened MTV Europe.*Currently, owned by media conglomerate VIACOM.*Other channel partners: Nickelodeon, VH1*Generates more than $1 billion in revenues outside US*By 2004, 72 channels, 321 million household veiwership, in140 countries.
*However, the most rapid growth of MTV is in Asian continent.*In Asia, nearly 3 billion people are under 35,and the middle class is expanding quickly..*TV ownership is spreading rapidly.*Almost 2 million people are watching MTVaround the world, the majority outside theUS.
SO, WHAT IS THE SECRET BEHIND MTV'sGLOBAL SUCCESS ?