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Alterian Webinar MarketSphere May 21 2009 Presentation Final vPrint 2

Alterian Webinar MarketSphere May 21 2009 Presentation Final vPrint 2

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Published by govdaniel
Marketing operations is responsible for the "business of marketing." This webinar lays out the argument for marketing operations, suggests how it should be organized, and presents recent (2009) research about the role of marketing operations in corporations.
Marketing operations is responsible for the "business of marketing." This webinar lays out the argument for marketing operations, suggests how it should be organized, and presents recent (2009) research about the role of marketing operations in corporations.

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Published by: govdaniel on Aug 29, 2009
Copyright:Traditional Copyright: All rights reserved

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07/19/2011

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 © 2009 MarketSphere Consulting, LLC
 
From Planning to Execution:The Strategic Advantage of Efficient Marketing OperationsMay 21, 2009
 
 © 2009 MarketSphere Consulting, LLC
Agenda
IntroductionWhat’s on your CMO’s Mind?Model for a Marketing Operations
Center of Excellence 
Metrics and measurement of marketing programs
 – Results from 2009 Lenskold Group study
What can I do next?Questions and Answers
The Strategic Advantage of Efficient Marketing Operations
2
 
 © 2009 MarketSphere Consulting, LLC
Marketing Planning to Execution Model
Efficient processes are critical to success
3

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