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Identifying and Connecting With Influencers by Brian Solis

 
 
 
 
 
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In order to effectively engage today, we need to first identify the people of significance and determine our role within the various ecosystems of value. You’ll quickly observe that in the [lack of] attention economy, relations and recognition, and not necessarily relationships, serve as the primary currency of Public Relations, Customer Service, and Marketing Communications.

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08/28/2009

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