Facebook for Photographers | 54
The camera is, and always has been, the lens through which I understand the world. It dictates my choices on nearly everything: from friends to career to travel. This passion to participate in life through my lens resulted in stuffed closets, cabinets, and boxes bursting at the seams, overﬂowing with prints and negatives. I had fallen victim to the curse of all ﬁlm photographers: image hoarding. Although a chosen few images climbed above the legions and made it into my private portfolio to share with loved ones, the amateur photographer’s version of show and tell, the long journey toward brand exposure and recognition was extremely daunting. This is why now, more than ever, I am thankful for the pervasive culture of online sharing and social media. The world changed drastically when digital hit the scene. Cameras are now carried everywhere. These cameras, aka cell phones, can be seen jammed in pockets, purses, and messenger bags. Everybody is suddenly an accidental photographer; telling our life stories using images rather than words. Social media has driven this evolution. Images no longer suffer life in the depths of archaic ﬁle cabinets; instead they are shared worldwide easily and regularly. This profound change in photographic history has created new opportunity for us all. My advice?
Share often and share well.
by Catherine Hall