Neha Raithatha

Brand Guidelines
Identity:
1Seeing as Monique Todd Lovestrong will become an entire brand, rather than just one album, it is important to create a strong image in order for audiences globally to be able to identify with and recognise the brand. The main way in which we will do this will be through presentational factors images, logos, text, font which in turn will all link back to the same authentic feel and theme of the album. The logo will be used on all merchandise and promotional material to create a sense of continuity throughout the products. This means that the logo should not be changed or drastically altered. These guidelines must be followed when using the Monique Todd Lovestrong branding. The guidelines are for any employees, partners or producers of Monique Todd promotional products. This includes posters for any products, tours or festivals, the products themselves or any other form of promotion or advertising for Monique Todd; be it created by the label itself or through outsourcing. The master artwork for this branding should be kept the same at all times and not altered or recreated without formal consent from those responsible for the branding. All text must be written in the same front (KG WhY YoU GoTtA Be So MeAn) Those using the branding should ensure that the correct artwork is used at all times. All artwork or logos should be in high resolution and not copied from this document. Grey Black White Red = 105, Green = 105, Blue = 105 Red = 0, Green = 0, Blue = 0 Red = 255, Green = 255, Blue = 255