Dimitrova - Review of Cayley " Social Capital Value Add

 
 
 
 
 
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by Dr Dimitrina Dimitrova

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My review of Michael Cayley's "Introducing Social Capital Value Add: Value Based Management for the Network Age". The paper can be found here on Scribd: http://bit.ly/IRFfB or on Cayley's blog at www.socialcapitalvalueadd.com

Word_16x16 5 Pages

Date Added

08/29/2009
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Finance, skype, Blog, identity, Green, marketing, trust, Friedman, Facebook, recognition, reputation, myspace, digg, ebay, brand, 2.0, walmart, RSS, comments, Broadband, amazon, CRM, podcast, pr, cgm, valuation, sustainability, Buzz, Syndication, burt, mcluhan, CSR, heath, Goodwill, Granovetter, berger, watts, wordofmouth, Gladwell, findability, wom, ning, Humbug, web 2.0, social media, social capital, corporate value, corporate valuation, memetic brand, social networks, Cayley, embeddedness, Uzzi, Rathergate, I.A.M., SCVA, “EVA”, “Interbrand”, “reciprocity”, “public relations”, “corporate social responsibility”, “structural holes”, “weak ties”, “nan lin”, “olav sorenson”, “marc andreesen”, “mark zuckerburg”, “inflection point”, “point of inflection”, “matthew o. jackson”, “idea habitats”, “network effects”, “corporate reputation”, “understanding media”, “marshall mcluhan”, “extensions of man”, “pr 2.0”, “market positioning”, “jack trout”, “al ries”, “seth godin”, “dell hell”, “kyle minogue”, “agent provocateur”, “social capital value add”, “embedded ties”, “information flow”, “exertion of influence”, “information cascade”, “consumer generate media”, “crm 2.0”, “customer relationship management”, “social credentials”, “social recognition”, “individual as medium”, “economic profit”, “microsoft yahoo”, “value based management”, “brand valuation”, “digital footprint”, “social identity”, “social engagement”, “value added earnings”, “branded earnings”, “chris anderson”, “the long tail”, “rate & review”, “economic value add”

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