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Accenture

Accenture

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Published by Segah Meer
case study for a contest
case study for a contest

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Published by: Segah Meer on Dec 18, 2013
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12/18/2013

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THE STOICS
 
 Accenture THE STOICS
Market Entry Strategy
 
Moscow 2010
 
 
THE STOICS
 
THE STOICS
 
Russian Economy
 –
 Now & Later
1
 
Russian GDP $1506 bln*
Optimistic 13,8 %
Management Consulting Market Size
Real 6,4 % Pessimistic 1,5 %
$0.25 bln
$3.47 bln $1.59 bln $0.38 bln
CAGR 5%
Main Market Features
 Attractive long-term investment climate
High level of education
High rates of capital depreciation
Planned entrance to WTO
 Affected by BASEL III $2311 bln**
*All figures are derived in DFNS.xlsx
 – 
 Slide 1 Material **All figures are in current prices
2010 2020
 
THE STOICS
 
THE STOICS
 
Management Consulting Market
Low bargaining power of suppliers Low skill employment market Increasing number of clients Low price sensitivity Increasing market transparency High margins allow clients to maintain own consulting teams Economies of scale Low entry costs Close relationships with client companies Specialty firms charge low fees Low switching costs for
customers
Suppliers Customers Threats from existing competitors Threats from new competitors
2
 
* All figures are derived in DFNS.xlsx
 – 
 Slide 2 Material
 

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