Off Camera, May 2005, page 3
ABC
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Chris Lee
has beennamed the NewsDirector of KRON 4 inSan Francisco. Lee is aBay Area native who joined KRON as Execu-tive Producer in 2001,was promoted toAssistant News Directorthen Acting NewsDirector in Novemberof 2004 when
StacyOwen
left on maternityleave, and continued inthat position afterStacey decided not toreturn.
KRON 4 NAMESNEWS DIRECTOR
KRON 4 President and General Manager
MarkAntonitis
says, “We’re thrilled to have Chris leading theKRON 4 News Department during these challengingtimes. Chris’s many years of experience in journalism,operations, and new technologies will continue to serveKRON 4 News well.” Chris started in radio in Santa Barbara, then movedon to television news reporting in Monterey and Provi-dence, R.I., before moving behind the scenes as 6:00pmproducer at KGO-TV in San Francisco in 1983. Fiveyears later, he moved overseas to manage the
ChristianScience Monitor’s
television bureau in London, andearned a business degree from the London School of Economics. He eventually moved to Boston with
TheMonitor,
before returning to the Bay Area with KRONfour years ago.The Academy Board of Governors wish Chris the bestof luck in one of the most challenging new managementpositions in the country.KRON 4 is teaming up again this month withAlbertsons to bring the Bay Area exclusive live coverageof the world’s largest footrace,
Bay to Breakers.
Theunique 7.46 mile race takes place Sunday, May 15
th
.KRON 4 will devote 2 ½ hours of airtime to broadcast therace and accompanying antics live for all those in the bayarea who can’t make it into the city to experience
Bay toBreakers
in person.General Manager
Mark Antonitis
says, “We are veryexcited to broadcast and participate in the infamousAlbertsons
Bay to Breakers
event.” The program willinclude live footage from cameras stationed throughoutthe race course, from the start in the Financial District tothe Hayes Street hill, Golden Gate Park, and the party atthe polo grounds. And for those race participants whocan’t watch the race live, the coverage will be rebroad-cast on KRON 4 the same night from 6:30PM to 9:00PM.
Last month during a rundown of how San Francisco TVstations were doing,
Off Camera
noted that while NBC11wasn’t winning any newscasts outright, it was doing well inmany key demographics. Well, it turns out KNTV has beenscoring high in the 25-54 demo for some time. TheNBC11 News at 11:00 won the April Nielsen book in adults25-54, and has won that demo at 11pm every month sincethe introduction of People Meters in October, 2004.Here’s the April Nielsen ratings, rolling average, 11:00pmnewscasts,Monday-Sunday (Adults 25-54):KNTV 2.4 (9 share)KPIX 2.0 (7 share)KGO 1.9 (7 share)KRON 0.6 (2 share)Stations covet demographic ratings because for the mostpart, advertisers buy the demos more than the total ratings.They view adults between the ages of 25 to 54 as having thelargest disposable income, and just as importantly, as beingthe key decision makers in how that family income will bespent.Ratings in key demos are currency for TV stations,making this victory worth much more than just braggingrights for NBC11.
RAKES-IN LRAKES-IN LRAKES-IN LRAKES-IN LRAKES-IN L A A A A A TE DEMTE DEMTE DEMTE DEMTE DEMOSOSOSOSOS
Beginning Friday, May 6,to coincide with the season premiere of
CaliforniaConnected
, KQED Public Television 9 will alter its Fridayevening lineup. The new schedule broadens the rangeof public affairs programs airing on Friday nights andplaces more emphasis on local and statewide currentaffairs. The new Friday night lineup is:6:00-7:00pm
The Newshour With Jim Lehrer
7:00-7:30pm
Nightly Business Report
7:30-8:00pm
This Week in Northern California
8:00-8:30pm
Washington Week
8:30-9:00pm
California Connected
California Connected
, hosted by
Lisa McRee
andproduced through a unique collaboration between KCET-Los Angeles, KPBS-San Diego, KQED-San Francisco andKVIE-Sacramento, is a statewide weekly news magazineprogram. Locally produced,
This Week in NorthernCalifornia
, ishosted by
Belva Davis
, and is celebratingits 15
th
season.
FRIDFRIDFRIDFRIDFRID A A A A A Y NIGHT IS NEWS Y NIGHT IS NEWS Y NIGHT IS NEWS Y NIGHT IS NEWS Y NIGHT IS NEWSNIGHT ONNIGHT ONNIGHT ONNIGHT ONNIGHT ON
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