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Kripa Kalro - SSM - CHP 1-5

Kripa Kalro - SSM - CHP 1-5

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Published by Jigya
PPT of chapters 1 to 5 by Prof. Kripa Kalro for tybms sem 5th SSM:
1 - INTRODUCTION TO SERVICE SECTOR MANAGEMENT
2 - SERVICE MARKETING ENVIRONMENT
3 - GROWTH OF SERVICE SECTOR
4 - CHARACTERISTICS OF SERVICES / 4 I`S OF SERVICES
5 - CLASSIFICATION OF SERVICES
PPT of chapters 1 to 5 by Prof. Kripa Kalro for tybms sem 5th SSM:
1 - INTRODUCTION TO SERVICE SECTOR MANAGEMENT
2 - SERVICE MARKETING ENVIRONMENT
3 - GROWTH OF SERVICE SECTOR
4 - CHARACTERISTICS OF SERVICES / 4 I`S OF SERVICES
5 - CLASSIFICATION OF SERVICES

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Published by: Jigya on Aug 30, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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TYBMS SEMESTER 5:SERVICE SECTORMANAGEMENTPART 1:SSM THEOREY ANDCONCEPT BUILDING
 
 
 
CHAPTER 1:
INTRODUCTION TOSERVICE SECTOR MANAGEMENT
 
 
SERVICES- DEFINED
An act or a performance
Can be offered from one party to another 
Intangible
Does not result in the ownership of anything
Its production may or may not be tied down to thephysical product

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