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Compartive Study of Barista and Ccd

Compartive Study of Barista and Ccd

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Published by anuvat143

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Published by: anuvat143 on Aug 30, 2009
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12/08/2010

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BARISTA VS CAFÉ COFFEE DAY – A COMPARATIVE STUDY 
THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, NEW DELHI
 
 1
Table of Contents
TopicSynopsisSection 1: Introduction - The Coffee Café Industry
1.1 Evolution of Coffee Cafés1.2 The Coffee Café Industry1.3 Growth of the Café Industry in India
Research MethodologySection 2: Case Study on Barista
2.1 Corporate Profile2.2 Marketing Mix2.3 Human Resources
Section 3: Case Study on Café Coffee Day
3.1 Corporate Profile3.2 Marketing Mix3.3 Human Resources
Section 4: Market Survey
4.1 Survey Methodology4.2 Characteristics of Visit4.3 Comparative Rating
 
 2
Section 5: Conclusion
5.1 Areas of Excellence5.2 Areas needing Improvement5.2 Recommendations & Suggestions
Annexure
I Primary Questionnaire 1II Primary Questionnaire 2
Bibliography

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