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Class-3-International Marketing

Class-3-International Marketing

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Published by Siddharth

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Published by: Siddharth on Aug 30, 2009
Copyright:Attribution Non-commercial

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07/30/2014

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International Marketing (Class-3)
Arun Bhattacharyya
Faculty MemberJIM, Noida
 
 
A Glimpse of the world in the new century
The Western Baby
In Switzerland she will live to theage of 82, he will live to the ageof 75.
In the Netherlands there is a 1%risk he will not see his fifthbirthday & a 9 % risk of notseeing his 16
th
In the US her family’s income willlikely exceed $ 21,541 per anum
In Canada he will share 1 squaremile with 8 other people
In Italy she will be living in a city,as 90% of the population does
Source: “U. N. Human Development Report”, July31, 1999
The Baby of the Less-Developedworld
In Sierra Leone she will live to theage of 39, he will live to the age of 36.
In Niger he will run a 9% risk of notseeing his fifth birthday & a 36 %risk of not seeing his 40
th
In Uganda her family’s income islikely to be about $ 602 per anum
In China he will share 1 square milewith 327 other people
In India she will be living in a ruralarea, as 72% of the population does
 
 
And politics also goes beyond national boundaries
Source: The Wall Street Journal”, July 28,1995
On January 1, 1999, the European Union adopted euro as a common currency.
BUT, before the final names were chosen, political motivations cameinto play
French President Jacques Chirac wanted to name it Ecu, name havinga historical significance for France.
British PM, John Major, preferred names such as crown, shilling orflorin- all of which had roots in England
The leaders than thought of putting euro as a prefix for all currencies(euro-mark or euro-pound).
German Chancellor Helmut Kohl wondered what the plural of eurowould be
Euro was chosen probably because the name was the least offensive.
Still Greeks felt that the name was a little bit too close to the word‘urine.’

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