Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Class-4-International Marketing

Class-4-International Marketing

Ratings: (0)|Views: 90|Likes:
Published by Siddharth

More info:

Published by: Siddharth on Aug 30, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT or read online from Scribd
See more
See less

05/11/2014

original

 
 
International Marketing (Class-4)
Arun Bhattacharyya
Faculty MemberJIM, Noida
 
 
Development of marketing beyond borders
 
One market & one set of national customersDifferent strategies, eachtailored to a particular localmarket
Domestic marketing Export marketing International marketing Multinational marketing Pan-regional marketing Global marketing 
Developing entire marketingstrategies for foreign marketsA welcome & profitable by-product of domestic strategyEmphasising strategies forlarger regions
 
A single strategy for a product,service or co. for the entire globalmarket
 
Managers will need to change the way they think about theirindustry
 
 , as well as their firms and management tasks
 
 
Which can be pictorially depicted as…
 
The idea is to move from providing unique offerings to each country wherethe firm is into similar offerings to allmarkets including domestic markets.
ForeignCountry- 1ForeignCountry- 2Home Country
 
ProductPlacePromotionPriceForeign countryHome country
Unique mixSimilar mixMultinationalmarketingGlobal marketing

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->