International Marketing is complicated- an example
Consider any website featuring silk scarves in bright colours
-You click on it, enlarge the images, choose a particular item, pay forit on-line along with shipping costs
The electronic order is transmitted to Rovieng, a small rural villagein Cambodia without electricity or telephone service.
Once order is received, women in the village hand-produce thescarves
Rovieng has Internet access and a village website through anAmerican aid organisation
With solar panels powering desktop computers and a satellite dishlinking them to the Internet, Rovieng has joined the globaleconomy.