Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Class-16-International Marketing

Class-16-International Marketing

Ratings: (0)|Views: 124 |Likes:
Published by Siddharth

More info:

Published by: Siddharth on Aug 30, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT or read online from Scribd
See more
See less

06/17/2014

original

 
 
International Marketing (Class-16)
Arun Bhattacharyya
Faculty MemberJIM, Noida
 
 
“Product” for an overseas destination…
OfferingTheMarket
to
Producer/Supplier/ OwnerMarketCustomer/ Consumer
Attention,Acquisition,Use, ORConsumption
foto
Satisfy aneed or want
Equivalent or greater value
Exchange
Demand (Latent or Potential)
Physical good,Service,Organisation, People,Retail Store, Place,Idea
Home/ OffshoreUncertain &RiskyDifference in Culture
Profits/ Market Share
(Benefits – Price)f,c
Adaptation?
 
 
Product (a package of benefits) may need modification
CorefunctionBrand(trustguarantee)Quality(perceived)Design(productspecs.)Format(ext.appearance)PackagingServices (Totaladd-ons)Delivery& creditWarrantyInstallationAftersalesservice(keepingintouch )
CoreserviceNecessaryservicesAddedservicesNestle modifying itscornflakes in Japan observingthat Japanese children usedthem for snacks & not forbreakfast as USP & G packaged diapers in pink wrapper in China. Consumersshunned it because pink symbolised a girl & in China withone-child-per-family, males arepreferred. You do not want anyoneto think you have a girl even if youdoIn rural Africa consumers havetrouble understanding thatVaseline Intensive Care lotion isabsorbed in the skin. ‘Absorbed ‘was changed to ‘soaks into’

Activity (2)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->