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New Dietary Guidelines
The government’s 2005 Dietary Guidelinesfor Americans encourage us to select aquality diet while staying within our calorierequirements to achieve optimum health.It’s all about getting more nutrients infewer calories.The simplest way to follow the guidelinesis to carefully choose naturally nutrient-rich foods,like beef.Beef provides agood or excellent source of nine essentialnutrients in one 3-ounce serving.For more tools,fact sheets andinformation on beef nutrition,visit
www.beefretail.org/Nutrition.aspx
BEEFRETAILFACTSHEET
2
Top Ten Best-Selling Lean Cuts
{
Beef Loin Top Loin Steak 
{
Beef Top Round Steak 
{
Beef Loin Top Sirloin Steak 
{
Beef Bottom Round Roast
{
Beef Loin T-Bone Steak 
{
Beef Shoulder Pot Roast
{
Beef Shoulder Steak 
{
Beef Round Tip Steak 
{
Beef Brisket Flat Cut
{
Beef Eye Round Roast As you can see,there are lean cuts tofit all kinds of recipes — from quick and easy family dinners to specialoccasion meals.Regionally,the top10 best selling lean cuts change onlymarginally.More information aboutwhat lean beef cuts your customerswant — based on regional preferencedata — can be found online at
www.beefretail.org/markLeanbeefcutsbyregion.aspx
Source:FreshLook,9/27/03 – 9/26/04
FOCUS ON NUTRITION
Nutrition Labeling ResearchYields Results
The importance of on-package labelingand point-of-sale material (POS) wasdemonstrated in a 2003 two-retailer trialthat showed these efforts:
{
Increase the number of consumerswho believe beef is healthier ormight be healthier for them thanpreviously thought.
THE NUMBERS
Weighing In
{
12 of the19 lean
beef cuts have,on average,only
one
more gramof saturated fat than a comparable3-oz serving of skinless,bonelesschicken breast.
{
 A 
3-oz serving
of beef eye round has144
calories
,4.0g total fat,with
only1.4g of saturated fat
,compared toa 3-oz skinless chicken thigh whichhas178 calories,2.6g of saturated fatand 9.3g total fat.
{
 You’d have to eat
three 3-oz chickenbreasts
to get the amount of
iron
found in
one 3-oz serving
of cookedtop round
steak 
.
{
3-oz of lean beef
has as
much iron
as
2-3/4 cups of raw spinach
and
as much zinc
as
14-1/2 servingsof salmon
.The message to yourcustomers needs tobe clear:beef servesan important rolein a nutritious,well-balancedand delicious diet.
Source:USDA Agricultural Research Service
Beef information for meat retailers and their customers
N U T R I T I O N
{
Draw consumers to stores that includethe helpful nutrition information.
{
Increase dollar sales and pounds intest versus control stores.That’s good news as the USDA movescloser to mandatory nutrition labelingthat will require on-package labelingfor ground meats,and either on-packageor POS information on single ingredientmuscle cuts.For the latest news onnutrition labeling,visit
www.beefretail.org/nutrNutritionLabeling.aspx
CASE CUTS
Stock the Meat Casewith Lean Favorites
 As consumers become more focused onnutrition,it is important they understandthat they can continue to enjoy beef as anintegral part of a healthy diet. Your customers will be happy to knowthat eating healthy does not mean givingup on their favorite,flavorful meals.In fact,tenderloin and T-bone steak are two of the19 cuts of beef that meetgovernment guidelines for leanness.
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