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© The itim Group plc 2001
itim consulting
Using the understanding of a company’sbusiness model to deliver step changeimprovements in performance
Ali Athar Chairman itim group plc
 
2
© The itim Group plc 2001
If you have the right strategy, why is performancesuffering?
Companies (CEOs) often have a clear strategy:
x
Clear financial goals, including an understanding of the growthpotential
x
Clear desired competitive positioning
x
Clear customer segmentation
x
Clear product and service differentiation
x
Clear pricing logic (consistent with positioning)
x
Clear understanding of the channels to marketYet the organisation is not performing!
 Is the strategy wrong or is the company not  performing to its potential 
 
3
© The itim Group plc 2001
Performance deteriorates over time
StrategyBusinessModelmarketplaceperformance
supported by Enabled by Value is often lost because of deteriorating alignment of strategy withbusiness model and technology 
GAPs
TechnologyStrategyBusiness Model
TimeRate of Change
You start hereYou end here
Technology
Delivers
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