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August 30, 2009Copyright © Nielsen Media Research2
Nielsen Media Research (NMR) is the leader intelevision (TV) and internet media measurement in theUnited States. Our clients are diverse and include:•Broadcast and cable networks such as ABC and CNNwho use our data to understand their program ratingsand the demographics of the viewing audience.•Companies such as General Motors and IBM whouse our data to better target their marketing andadvertising efforts.
Steve LivaudaisDirector, Systems TechnologyNielsen Media Research
 
August 30, 2009Copyright © Nielsen Media Research3
Case Study:Encoder Management SystemBackgroundandProject Scope
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